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Iain MacMillan, founder of social media consultancy RMM, looks at how an organisation can ensure their employees are their most important social media asset.
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So everyone has recovered from their Social Media Week London hangovers by now. And what did we learn about social media strategies? Quite a lot.
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Last week, if you somehow missed it, was Social Media Week and amongst the “Top 10 Tips To Tweak Your Twitter Channel” events was one, hosted by my company Quirk London, which challenged the notion that brands have a role in social media.
The motion “Brands should be banned from Social Media” was...
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Lisa Mané, former Head of Social Media at COI, gets optimistic about the state of social media measurement.
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Last week, celebs such as XFactor protégé Cher Lloyd, Rio ‘you’ve been merked’ Ferdinand and Boxing star Amir Khan took part in a Mars campaign to promote the Snickers brand. The “you’re not yourself when you’re hungry” campaign saw the celebs making out of character remarks on their twitter...
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Mark Rogers, CEO, Market Sentinel, examines why some brands make it into our shopping baskets while others stay on the shelf.
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One of the tasks the IAB social media measurement group undertook in 2011 was to keep an eye out for the different ways in which organisations endeavoured to measure the return on investment from their social media activity – the idea being that we might identify, and spread the word regarding,...
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The internet is a great enabler of choice, helping us to make decisions about our everyday lives. Oceans of information – to inform, educate and share – are available at our fingertips, wherever, however and whenever. Many of us lap up new fast-moving technology and enjoy the opportunities it...
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Nescafe’s recent 3-in-1 advert depicts the aftermath of a twenty-something hipster party, most notably in the form of awkward glances between men and women who obviously had a romantic interlude the night before. What did it mean? Does she like me? Will he call? One cup of Nescafe later gets the...
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Possibly one of the most creative examples that proves that objective can be achieved was developed by one of our council member agencies, ‘We are Social’, with their recent campaign for Heinz which allowed UK Facebook fans to personalise a can of Heinz Tomato Soup and send to a friend who happens...
