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The findings from the recent Social Brands 100 launch released today (23 May) shone a spotlight onto the top 100 performing brands in social.
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The IAB's Stuart Aitken explores why surprise is - even more so than ever - a crucial tool for any organisation looking to create impact in an increasingly noisy world.
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Lucjan Zaborowski, Marketing Consultant at Simply Business, argues that online communities can be effectively used by brands to decrease advertising spend while increasing impact.
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Kristin Brewe, Chair of the IAB’s Social Media Council, discusses how social media spend contributed to the industry’s impressive growth in 2012 and shares her thoughts on the channel’s future.
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Marc Sharp, Associate Director at Starcom MediaVest Group, discusses the opportunities opened up by Facebook Home.
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As Myspace prepares for a major re-launch, the IAB’s Editorial Manager Stuart Aitken gets nostalgic for the future of the once mighty social network.
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Harriet Clarke, Communications Manager for the IAB, shares insights for succeeding on Facebook from Advertising Week Europe’s “Creativity in a connected world” seminar.
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Leena Shah, Marketing Communications Manager at Microsoft Advertising and Jasper Martens, Head of Marketing and Communications at Simply Business, outline some key tips to make social media work in the B2B space.
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In the lead up to the Lunar New Year, Kristin Brewe, the IAB UK’s Director of Marketing & Communications discusses the influence of Asia on some key UK trends and the IAB’s own regional spotlight this week across its social media channels.
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Head of Multi-Channel Retail, EMEA at Facebook, Gavin Sathianathan proposes three ways to reach people via a mobile news feed.
