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E.g., 25/04/2015

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Doctor Who
News item
21/10/2014
Tasked with launching the new Doctor Who series, and the new Doctor Who, Red Bee Media wanted to give the series a blockbuster feel and impact.  So along side a TV launch with teasers and a trailer they created an interactive YouTube masthead banner, targeting both fa
Blog entry
09/10/2014
Farzad Jamal, Vdopia's European Vice President, looks at how entertainment brands are tackling mobile advertising and the lessons for other marketers looking to crack the medium.
Spotify
News item
08/10/2014
Music streaming service Spotify has reported a profit for its UK operations for the first time, with the firm putting this down to an increase in the number of subscribers and higher ad revenue.
Blog entry
03/10/2014
David Waterhouse, global head of content at Unruly, discusses the 5 most popular adverts in the UK during September, including an Ikea ad which pokes fun at Apple.
Blog entry
01/10/2014
Caroline Manson, Research and Education Executive at the IAB, shares her views on the IAB’s recent Gaming Revolution research and what the results mean for advertisers.
News item
29/09/2014
Twitter is set to begin a trial that will see it deliver targeted ads to users who are passionate about movies.
News item
22/09/2014
The campaign by The Good Agency, for Save the Children takes the top prize in August’s IAB Creative Showcase Awards.
Press release
17/09/2014
7 in 10 Britons have played some form of video game in last 6 months; more people 45+ are playing than kids/teens.
Channel 4
News item
11/09/2014
Channel 4 has unveiled new plans that will see its current 4oD on demand service replaced with a new online hub that will offer a wider range of services across all platforms.
Blog entry
11/09/2014
Matt Whaley, Founder of Audiotise and Co-Chair of the IAB Audio Council, outlines why the launch of the Digital Audio Ad Serving Template (DAAST) signals the birth of an exciting immersive new digital advertising standard in audio advertising.

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