Six new companies achieve full membership and new updates to the Code to continue improving standards and transparency.
All 16 members taking IASH ‘Random Audits’ have passed. This was the first audit to see ABCe randomly select a month during January and June 2008.
We are making good progress tightening up on transparency and the importance of adhering to the Code of Conduct. There’s a lot of work going on behind the scenes and a lot of effort to make the audits happen. This successful round of audits demonstrates the commitment of IASH members to take the protection of advertisers’ interests more seriously.
- James Aitken , chairman of IASHThe tougher new audit process, announced in January 2008, reinforces IASH’s commitment to transparency and tightening of the Code of Conduct. The 16 members that passed the audit are: ad pepper media UK Ltd, Ad2ONE UK, Adconion UK Ltd, Addvantage Media, Advertising.com, Consilium Media Ltd, dgmDisplay, DrivePM UK, eType, GMW Media Ltd, Glam Media UK Ltd, Specific Media UK, Tacoda UK, Unanimis Consulting Ltd, ValueClick Media UK and Yahoo! Network.
In addition, in the past six months, six companies have passed the standard entry audit for the first time and have been accredited as Full Members. The new members are: 4 Digital Solutions, Accelerator Media, Adrevenue, Oridian, Clickbrokers and TradeDoubler. Each will be included in the next Random Audit for the period July to December 2008.
The total number of Full Members is 22 and there are ten more companies in the process of seeking IASH certification. A full list of members is available at www.iash.org.uk
It is clear that the robust self-regulation by consensus and third party audit continues to raise standards for this media sector. - Richard Foan , managing director of ABCeIn order to promote greater transparency IASH has abolished its Applicant Member status, which meant that any company could apply and claim IASH membership without having passed an audit. The new process means that a company can only claim Full Member status once an audit is passed and this must be taken within six months of the initial application.
A new version of the Code of Conduct will be unveiled in January 2009 – version 9.1 – which sees the addition of tighter protection for advertisers thanks to new regulations on Blind Buying - the practice of buying outside of accredited IASH networks.
Other ongoing initiatives to promote IASH and tighten its Code include regular meetings with the IPA, official IASH steering groups and a sub-committee dedicated to improving communication with advertisers, agencies, members and the wider industry.
At this stage it’s vital that advertisers, agencies and media owners are aligned to the requirements and funding for JICIMS. Mark is just the man to bring these parties together for a positive conclusion.) Ruth Brownlee, director of AOP said: "Mark is one of the great personalities in our industry, with an amazing track-record. It's a fantastic appointment and he's definitely going to help pull all the stakeholders and organisations together. We’re looking forward to helping him champion and develop the future aims of JICIMS."
For more information get in touch with amy@iabuk.net
