Almost half a million mobile apps to launch in 2013

23/01/2013
Apps

Over 435,000 new mobile apps are due to launch in 2013, according to the latest figures from mobile analytics and ad verification company adeven.

Statistics made available through adeven’s free online tool, apptrace.com predict strong growth building on results from 2012 that showed 359,764 new apps were released into the App Store.

The figures also reveal that the top global ranking app for 2012 was Where’s My Water and the  top global publisher for 2012 was Gameloft.

In the lead up to Christmas, November showed the biggest number of app releases with 39,313 new apps.

A review of 2012 showed that expensive apps in the $999 price bracket doubled with 16 out of the currently available 38 being released last year.

Through apptrace’s sentiment analysis, which crunches over 27 million App Store text based reviews, Word Seek HD by Idealix won the all time top spot for most addictive app.

The most positively reviewed app was Zulily by Zulily, which won with a positive rating of 85.6 percent across all versions.

Christian Henschel, CEO of adeven, comments: “We reviewed App Store results over the past five years and noticed a steady linear increase in the number of App Store apps, indicating that there will be over 435 thousand new apps in the App Store by the end of 2013.

"Naturally anything could happen to the industry, but we think these numbers are a fair prediction and an indication of the continued growth in the industry.”

Alex Kozloff, Senior Mobile Manager at the IAB, comments: “These amazing stats show the huge growth in the variety of mobile media available to consumers over the last few years.

"It’s a very exciting time for the mobile industry, providing consumers with fantastic content, and advertisers with a brilliant platform to engage them with.”