Barack Obama to use Google+ to engage voters

24/01/2012
Barack Obama

Barack Obama will become the first American president to use Google+'s Hangout service to chat with voters when he holds a 45 minute open forum.

He will be hosting the question and answer session on January 30th, after his State of Union address.

Using the social network's Hangout feature, where multiple people can be on a video chat in one room, the president will answer questions posed to him through YouTube.

The online session will be hosted on the new Whitehouse Google+ page as well as on the official Whitehouse website.

Macon Phillips, Whitehouse director of digital strategy, told Econsultancy: "For online engagement to be interesting it has to be honest.

"We want to give Americans more control over this conversation and the chance to ask questions they care about."

Online advertising, including social media campaigns, is proving vital to the US presidential election campaign as both the Democrats and Republicans are using the platform.

Both parties have set up online ads that will be seen by voters and those who see these ads will be tracked on the internet, with relevant ads popping up on news and Google sites, as well as Facebook.

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