Brits are spending 38 per cent more time online compared to 2008 due to social media sites, a new survey from the Institute of Practitioners in Advertising (IPA) has found.
IPA conducted its Touchpoints3 Hub survey, which analyses how an average Brit spends their time during the week. It found that the average consumer spends 1.8 hours a day on the internet.
Less than 40 per cent are indulging in social networking for an hour a week and some admit to signing into sites such as Twitter during working hours.
Facebook was found to be more popular with the age group of 15 to 24-year-olds whose weekly reach on the site is 79 per cent compared to 39 per cent in 2008.
Furthermore, 35 per cent of adults admit to using Facebook at least once a week and only four per cent state they use Twitter once a week or more.
Email accounts for 20 per cent of internet activity followed by working (16 per cent).Watching TV or video online is conducted by less than 20 per cent of Brits for about 15 minutes a day.
AOL has announced that it will be receiving hundreds of hours worth of news and entertainment videos from ITN as it wants to expand the amount of online content that it provides.
