The Committee for Advertising Practice (CAP) – the body that writes the self-regulatory rules for digital advertising content* – has launched a new website, www.copyadvice.org.uk, to help advertisers, agencies and media owners who may want to check their prospective advertising to ensure it meets the requirements of the rules.
The new service is:
- Free to use – it won’t cost you a penny but it could save your business the expense of having to amend a campaign when it’s live if it doesn’t meet the requirements.
- Confidential – concepts or imagery can be reviewed at any time in the creative process and the service is strictly confidential.
- Quick and easy to use – it has lots of helpful information and you can speak to an adviser (in regular business hours) and email any material. You’ll receive a response to your query within 24 hours.
Below is a list of the services on the website to help you, but visit www.copyadvice.org.uk for further information.
* Digital advertising content refers to the content of advertising in paid-for space, such as display advertising, search marketing or text messages.
