Online marketplace eBay is set to start offering General Motors (GM) cars for sale this week.
An announcement regarding the new marketing strategy is expected to be made today, ahead of the process being introduced on Tuesday.
Hundreds of the car manufacturers' dealers from California will give consumers the chance to bid for vehicles via the online portal, reports the Associated Press.
Big-name models such as Buick, Chevrolet and GMC will be up for grabs at eBay Motors over the next month, until September 8th.
It is effectively a trial period, which will reveal whether the arrangement can become more long-term. Rob Chesney, vice president of eBay Motors, suggests that California has been chosen for the project due to its tech-savvy population.
People searching for cars will be able to access the listings through both eBay Motors and eBay's main site.
Figures released by GM last week revealed that it has July's sales total of 189,443 represented the highest retail sales in ten months.
Sales of core brands such as Chevrolet, GMC, Buick and Cadillac were up 12 per cent collectively when compared with the previous month.
