Facebook will partner with customer market research firm Nielsen to provide a new platform that polls web users about the ads they see on the social networking site.
The idea behind the link-up is to give advertisers a chance to measure the success of online ads on the portal.
Dubbed Nielsen Brand Lift, the product is set to be announced by Sheryl Sandberg, chief operating officer at Facebook, during an advertising conference in New York today, reports the Wall Street Journal.
The new collaboration will see Facebook provide data on users' reactions to display ads and Nielsen package the information - which will include details of the people who did not see the ads - for marketers.
It comes the week after Facebook chief executive officer Mark Zuckerberg announced that his website had started making a profit ahead of schedule.
Earlier this year, the entrepreneur had predicted that the site would begin making money in 2010, but its popularity and advertising revenue has seen it move into the black already.
Meanwhile, Nielsen Online reported this week that the time spent by employees at work on sites social networking sites such as Facebook, Twitter and MySpace increased more than seven-fold between 2007 and 2008.
