Facebook hits 250m user mark

16/07/2009

Facebook has announced that it now has more than 250 million users around the world, some three months after it reported a user base of 200 million.

This represents a "humbling and exciting" moment for the social network, says Mark Zuckerberg, chief executive of Facebook.

Facebook said that it had hit the 200 million mark back in April, meaning that it has grown by 50 million users since then. The website was first established five years ago.

Zuckerberg says in a blog post that the company is continuing its efforts to attract even more users through the development of new services and products.

"This means reaching out to everyone across the world and making products that serve all of you, wherever you are - whether through Facebook Connect, new mobile products and the other things that we are building," he comments.

Facebook recently announced the addition of new ad targeting capabilities for developers and advertisers.

Developers can now target their ads at users who have never visited their applications to potentially increase growth and push ads to existing users for repeat visits.

Advertisers are also able to target ads only at users who have expressed an interest in their Page, group, event or application through connections targeting, as well as deploy ads in multiple countries and send special greetings to users on their birthdays.

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