Facebook's updated Newsfeeds give priority to popular content

09/08/2013

Facebook is revamping the way its users' Newsfeeds work in order to make sure popular content is seen.

The algorithm is to be adjusted so that well-liked posts resurface, which it is hoped will increase browsing times and, therefore, provide a boost to advertisers.

For users it means they are more likely to see the posts that are important to them – those that receive a high number of 'likes' and comments.

However, it will also take into account how frequently someone interacts with a person or page, as well as whether it is the person's friends interacting with posts or just the world at large, Lars Backstrom at Facebook explained.

In its tests, Facebook said that users read 70 per cent of posts, which is a 13 per cent increase on the older algorithm.

"For Page owners, this means their most popular organic Page posts have a higher chance of being shown to more people, even if they're more than a few hours old," said Mr Backstrom.