Around 72 per cent of companies intend to increase the amount they spend on digital marketing in 2011, which is an increase from 68 per cent in 2010, a report by eConsultancy has found.
The report, which was sponsored by SAS UK, found that firms will be focusing on both offline and online marketing options, such as TV or email campaigns.
Those planning to increase their digital marketing budgets in 2011 will do so by around 35 per cent, compared to 33 per cent last year.
Linus Gregoriadis, research director at eConsultancy, said: "Companies are investing in offline marketing channels to complement increased digital investment, with integrated campaigns which - for example - use television and radio advertisements to drive searches and website traffic."
About 45 per cent of the respondents stated they will be increasing their spending on web analytics, followed by email platforms with 39 per cent focusing on this.
One company that has announced it will be increasing its ad spend this year is Kraft, with the firm planning to spend up to ten per cent of its revenue on marketing, compared to eight per cent in 2010, reports Brand Republic.
