Celebrity endorsements are set to be introduced to Google's search results as part of a new advertising trial.
Christian Oestlien, Google's head of social advertising, announced the trial at the SMX Conference in New York City and stated that celebrity endorsements will appear under paid search results during the testing process.
The new feature will work in conjunction with Adwords and will see products linked to famous faces. Currently the Kardashians and a few others have signed up.
A spokesman for the search engine said: "We're always testing new ways to make advertising more compelling to our users and advertisers
"Some advertisers use celebrity endorsement in their ads. This test extends the option of celebrity endorsement to online campaigns."
These endorsements will be shown in the sponsored ads at the top of Google+ pages in the US first. They will be rolled-out in the UK shortly afterwards.
Last month, it was revealed by comScore that Google continues to dominate the US online video market, as sites owned by the firm accounted for over 40 per cent of the total views of video content in July.
