The six finalists for the first mobile innovator awards sponsored by Orange have been selected and are ready to be grilled by the ‘Dragons’.
The event held at 5pm this Thursday (21st May) will see all entries vigorously questioned for five minutes by our rugged “Dragons Den” team consisting of Jonathan Mew, head of mobile at the IAB, Steve Ricketts, head of third party & mobile advertising at Orange and Alex Farber, mobile reporter at NMA.
Each finalist will be given five minutes to pitch their entry, followed by questioning from the Dragons and the audience. The audience will decide on the 2009 winner by texting in their votes, which will be counted and verified by our resident geeks.
Here is a rundown of the six entries fighting for the title:
4th Screen
For the COI, knife crime campaign - modules are embedded within java apps that read the phone book, thus enabling users to forward a link to the application to some or all of their mates. Users are incentivised with instant rewards inside the app or online/elsewhere as are counted that forwarded on.
Bango
For their new analytics tool - Bango Analytics is an independent tool that gives agencies and brands accurate and real time information about individual people interacting with their mobile marketing campaigns and mobile websites.
Breezetech
For passenger TV - Commuters via passenger TV will be able to download completely free live premium news content direct to their mobile handsets. The news will be live and updated throughout the day – business bulletins in the morning and evening and sports focused at the weekend. Pre-roll ad serving will allow marketers to reach this ABC1 audience in a way that’s not currently possible.
Rapid Mobile (SMS tracking)
For their Ad2Txt platform - a new SMS platform that allows tracking down to individual user and text message. Part of the Ad360 ad server will allow content providers, messaging aggregators and others in the value chain to simply request contextually relevant adverts based on a variety of parameters.
Rippll (Location based)
For their publishing platform – it allows content owners to serve location based content to their audience and introducing location based advertising opportunities including mobile vouchers. People are targeted right down to street level offering a unique experience for the user and relevant advertising to enhance, the browsing experience.
Vet Text (SMS reminders)
For their medical reminder text service - Two separate, highly ergonomic Web 2.0 applications which allow users to set free SMS reminders for any human or veterinary drug dosing regime. Reminders can be set for anything from twice daily antibiotics, the contraceptive pill or even annual vaccinations. Adverts can be targeted by user demographics including age, sex, postcode, medical practice.
If you still haven’t got your ticket and would like to attend get in touch with elle@iabuk.net alternatively book your tickets here.
