Digital trade body celebrates innovative advertising in partnership with New Media Age.
In partnership with New Media Age, the IAB is launching a new award to celebrate innovation in mobile advertising – part of its ongoing programme of educating the market about mobile and promoting innovation within the sector.
Mobile media consumption is becoming mainstream with a third of the population consuming media on their mobiles every month, but we still have some way to go as an advertising community to catch up. Innovation is key to growing the advertising industry and encouraging the continued adoption of mobile media by users. We’re proud to be running a forum that will bring together some of the best ideas in mobile, and giving our members the chance to select the very best.
- ‘Dragon’ Jon Mew, head of mobile at the IABThe Mobile Advertising Innovator Award 2009 is the first award scheme to be developed specifically for the mobile industry by the IAB. It follows the appointment of Jon Mew as head of mobile at the IAB in November 2008
Entries are invited from any company that believes it has an innovative mobile product, an original service or a new marketing theory that has a practical application for the mobile industry. All potential entrants should contact elle@iabuk to submit an application, with the deadline set at 2pm on Friday 1st May.
The six selected finalists will then be invited to pitch their ideas in front of an audience of industry experts before being subjected to five minutes of “Dragon’s Den” questioning. The event will be held at 5pm on 21st May and will be chaired by Jon Mew, head of mobile at the IAB. Also speaking at the event will be Steve Ricketts, head of third party & mobile advertising at Orange and Alex Farber, mobile reporter at NMA.
