The IAB is launching a new quarterly newsletter for the mobile industry which will address key issues in the world of mobile and celebrate creativity in the medium.
The first IAB Mobile newsletter will launch towards the end of March and will feature a range of expert contributions alongside interviews with key players in mobile.
The newsletter will also be focusing on creativity in mobile, and will feature commentary from expert judges discussing their favourite piece of creative work that has appeared in recent weeks. The newsletter will be launched to coincide with the first handbook in the IAB's mobile series.
Sign up here to receive the first issue.
Jon Mew, head of mobile at the IAB, says: "Mobile is an area that's growing in importance all the time at the IAB and in the digital industry as a whole. This newsletter is a reflection of this trend. We hope that the content will be of use to industry experts and novices alike and will inspire even more marketers to embrace the medium."
