IAB partners with MySpace to grow digital talent amongst young people.
www.myspace.com/digitaltalent designed to demystify digital advertising and encourage greater interaction with students.
The Internet Advertising Bureau (IAB) UK – the trade body for online and mobile advertising – has partnered with MySpace to provide an online destination for young people keen to learn more about digital advertising.
The initiative forms part of the IAB’s aims to engage with students and graduates to ensure new entrants to the industry are equipped with the knowledge, insights and practical guidance necessary to make their mark in the digital world.
Featuring a wide range videos on advertising and creativity, educational materials for those new to online and a full events calendar, www.myspace.com/digitaltalent will also support the IAB’s University Roadshow which will be launched with their first visit to Bournemouth on 3 March. Photos and commentary from the Roadshow will be made available on the page, which has been designed to spark an ongoing conversation with 16-24 year-olds in the UK, looking to enter the space.
To guarantee regularly refreshed content and further interaction, the IAB has enlisted a number of workers within the industry from agencies such as Mediacom and Mediaedge CIA to blog about their experiences and give advice about how to get ahead in online advertising.
In the coming months they will also be running a series of MySpace competitions, offering young people the chance to win work experience within many of the members of the IAB Talent Taskforce, and the winners will then be asked to blog about their time there.
Stuart Aitken, editorial manager of the Internet Advertising Bureau, said: “Young people outside of the industry are a brand new audience for the IAB, and it made perfect sense for us to engage with them in a ready-built community, and on their terms. The MySpace initiative is a big step for the IAB, and we intend to engage with our followers on a regular basis, providing inspirational content and real insights from those working at the heart of the industry.”
Simon Daglish, VP Commercial Director Of Fox Interactive Media, said: “We are delighted to be working with the IAB on this new initiative. It is important that we continue to attract the best creative talent to the media industry. MySpace is a valuable conduit between the media industry and a young, vibrant, 16-24 yr old engaged audience.”
