Experience the last five years of internet marketing through the wonder of the Star Wars credits.
It may very well receive daily downloads of hundreds of millions and yes, Google did pay a hefty $1.65million to get a hold of it, but YouTube's year was really made when the IABUK posted its first clip on the video networking site.
Our second annual conference, IAB Engage 2006 this year was held at the bfi London IMAX. We wanted to create something suitably cinematic to kick off the event, hence the video you see below. Charting the last five years of internet marketing in the time it takes to start a Star Wars film... Quite an achievement, I hope you will agree?
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40.3 million
UKOM data shows that over 40 million people in the UK (aged 2+) use the internet every month
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£1.128 billion
In 2011 UK advertisers spent over £1 billion on display advertising alone, with the sector growing 13.4% year on year (IAB / PwC AdSpend Study Full Year 2011)
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Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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