IAB to publish monthly audience stats on the top 10 UK websites using UKOM data.
Release of June UKOM data marks beginning of new IAB initiative.
The IAB UK is to share UKOM audience stats which report volume across the UK's top 10 websites on a monthly basis.
The data will reveal: changes to overall active internet user figures; the top 10 sites at brand level by reach; details on audience composition for the top ten websites.
The data is free to download for everyone, and is not limited to IAB members.
Sorcha Proctor, senior insights manager at the IAB, states: “This data provides a very useful over-view of the power of UKOM. The detailed data available through the UKOM APS provides advertisers with common, credible measures to plan brand advertising across media. We believe this is a vital tool for any advertiser”.
To access June's data, visit http://www.iabuk.net/en/1/iabresearchaudiencesukomdata.html
UKOM - The UK Online Measurement Company Audience Planning System (APS), powered by Nielsen - is a media industry measurement of UK consumers’ online activity delivered to the standard required by the industry for planning online brand advertising campaigns.
UKOM APS has the level of quality, robustness, detail and transparency that advertisers require from data used for planning any medium. In particular, the work carried out to establish and regularly validate internet users’ demographics, means that advertisers can now be sure that an online plan will deliver the specific target audiences intended.
For more information about UKOM visit http://www.ukom.uk.net/index.html
