IAB launches new membership benefit aimed specifically at media agencies.
Drawing on internal IAB knowledge, as well as selected partner resources, the IAB has created a selection of relevant and timely presentations covering key topics facing the whole digital marketing industry.
As part of the Agency Insights Sessions initiative, key IAB team members will visit media agencies to speak to planners who are asked to choose from a selection of 11 sessions of 30 minutes each.
These sessions will cover a range of topics including: the customer conversion journey; online audience planning; the PwC AdSpend; the mobile landscape; mobile adspend; the search marketing landscape; the online video landscape; the digital lessons from the election; social media; affiliates and communities; legislation and regulation.
Click here (660k) to download a detailed menu outlining the contents of each session.
The IAB has already run a number of these events and has received extremely positive feedback. We would welcome enquiries from agencies interested in hearing more.
Discussing the initiative, Dan Redfearn, membership manager at the IAB, said: “The IAB has always recognised the important role that media agencies play in ensuing brands are well represented within the digital space.
"By working with our members and developing these insights sessions we want to help media agencies stay ahead of the curve with the latest research, best practice and insights to ensure that they are able to deliver the very highest standards of service to their clients.
“We would be delighted to have the opportunity to come in and take up a morning to present 4 or 5 of these to your planners over the next month or so. If this is something that you would be interested in setting up, feel free to get in touch.”
