Men's mags lead digital editions circulations

17/02/2012
Men's Health

The circulation of digital magazines, which means they are read on tablets and smartphones, has more than quadrupled since the last ABCe report in August, with men's titles such as Men's Health and GQ leading the pack.

Men's Health reported digital edition sales of 1,746 for the first six months of 2011 but this had increased to 7,779 copies in the last half of 2011.

This was followed by T3, which sold 7,327 digital editions in the last six months of last year, while GQ saw 5,731 copies downloaded.

Zoe Bale, press planning director at Carat, told Media Week that the rise in digital copies of men's magazines may help offset the decline in the titles' print editions.

She said: "These are small [circulation] numbers but they will increase, particularly after the launch of Apple Newsstand in October and strong Christmas tablet sales."

This is the first time that some paid-for digital magazines have been included in the ABCe's report, which states that the digital copy must have less than five per cent editorial difference from the printed edition.

The Co-Operative Food will be branching out into digital content with the launch of a tablet copy of its in-store magazine next month.

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