A new touchscreen device unveiled at last week's Consumer Electronics Show, the Skiff Reader, could offer a much needed boost for the newspaper sector.

The product was developed by Skiff, which belongs to the Hearst group of companies, and is the first e-reader designed especially for accessing digital newspaper and magazine content.
It has a screen measuring 11.5 inches, which is significantly bigger than rival e-readers from the likes of Sony and Amazon, according to the Guardian.
The Skiff Reader has already attracted the interest of several major players in the global newspaper sector. Skiff is in talks with several organisations over possible deals and says it has already formed agreements with others.
While Skiff has not yet divulged the details of its plans to share revenue with publishers, it is believed that the terms could be favourable towards the newspaper industry's aim to reverse the trend of declining income seen in recent years.
A recent Harris Interactive survey suggested that while 81 per cent of US consumers read a newspaper at least once a month, 77 per cent would not pay to access newspaper content through normal web channels.
"We think publishers deserve the majority of the revenue from both advertising and content," Gil Fuchsberg of Skiff comments.
"Publishers have to take control of their own fate. To have a say in the value chain requires more than just creating content."
Related stories:
- Why advertise online?
- In this section
- Ten reasons to advertise online
- Getting started
- Brand advertising online
- How the IAB can help
Did you know
40.3 million
UKOM data shows that over 40 million people in the UK (aged 2+) use the internet every month
- Disciplines & markets
- Disciplines
- Vertical markets
Did you know
£1.128 billion
In 2011 UK advertisers spent over £1 billion on display advertising alone, with the sector growing 13.4% year on year (IAB / PwC AdSpend Study Full Year 2011)
- Research
- In this section
- Online adspend
- Mobile adspend
- Research library
- Audience measurement
- Submit your own research
Featured
- Resources
- Policy
- Events
- Training
- News & Blogs
- In this section
- Browse all news & blogs
- About
- In this section
- Our story
- Membership
- Member directory
- Councils
- Creative Showcase
- Press centre
- The IAB team
- Contact
- Jobs
- International IABs
- IASH
- Industry links
Did you know

Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
You are here
Sidebar content
...goes here
Sidebar content
...goes here













