The online video sector continues to see strong growth, with 28 per cent of marketers intending to spend more money on this form of online advertising in 2011, a new report by BrightRoll has found.
The online video firm has released its third annual Online Video Advertising report which found that money is being transferred from TV advertising to this sector instead.
It was found that nearly two-thirds of those polled think that online video advertising is more effective than ads shown on TV.
Another 41 per cent view the targeting of online video advertising as the sector's greatest attribute, which is a nine per cent increase from last year.
Tod Sacerdoti, chief executive of BrightRoll, said: "It's clear that online video is fast becoming a fixture in the media buyer's toolkit.
"The industry continues to deliver improvements in campaign targeting, reporting and effectiveness."
It was also revealed that 27 per cent of marketers will spend more money on mobile advertising this year, with 26 per cent spending more on social media in 2011.
There was a boom in online video streaming on April 29th, as 2.6 million people watched live streaming of the Royal Wedding on the web.
