The IAB’s half day FMCG conference sponsored by Microsoft, Unanimis and Tribal Fusion was packed full of industry folk including marketers from brands, agencies and media owners.
Download presentations from the day (IAB members only - if you are not a member, but would like access to the presentations, please contact anna@iabuk.net)
The day’s 12 speakers explained how successful and effective online advertising is for various FMCG brands with examples and case studies presented on everything from confectionary to nappies and clothes to preservatives.
All sectors of the industry were represented at the conference with speakers from a healthy mix of media owners, creative agencies, search and mobile specialists.
The list included Tribal Fusion, Microsoft, Unanimis, Vibrant Media, Tug Search, Specific Media, Yahoo!, Weapon 7, Grapple and Electronic Arts.
Key takeaways:
Consider the engagement phase, understand your audience and don’t assume you know your customer or competitors - Michael Pearman, Tribal Fusion
Red Bull has achieved equivalent of 135 years of brand engagement in PlayStation home environment - Noam Karin, inPlay
The internet plays four key roles when it comes to Mums online – organisation, personal, entertainment and a tool to stay in touch with friends and family throughout the day - Tim Lumb, Microsoft Advertising
ASOS sold £1m worth of products since the launch of their mobile optimised site - Will King, Unanimis
Use search to be a voice of authority in your market area - Fay Farman, Tug
iPhone users spend an average of 4 hours per day on their handsets - Adam Levene, Grapple
Nike customers are 50% more likely to use mobile apps than marmite customers - Will King, Unanimis
Key stats:
46% of mums now have wireless compared to 28% in 2008 - Tim Lumb, Microsoft Advertising
28% of all web access is via mobile - Will King, Unanimis
840m apps were downloaded in 2010 - Adam Levene, Grapple
42% of customers said they prefer relevant ads in relevant locations - Anna Tracey, Vibrant
43% of gaming consumption is female - Nick Boulstridge, EA
62% of online mums regularly shop on the web for their household and 30% for themselves - Tim Lumb, Microsoft Advertising
2.5bn hours were spent using Facebook on mobile in December 2010 - Adam Levene, Grapple
76% of online mums have tried social networking, with 49% using it regularly - Tim Lumb, Microsoft Advertising
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