Sky subscribers can now download content to their mobile devices through the Sky Go Extra service, allowing them to access content even when they do not have access to the internet.
The move is an extension of the company's popular Sky Go, which customers can stream content through based on their Sky subscription.
Now, for £5 a month, up to four users per account can download on-demand TV shows and films to watch whenever they want through their mobile phone or tablet. Each download is available for a month, but customers can store as much as their device is able to hold.
It is the first service of its kind in the UK and will prove to be competition for services including Lovefilm and Netflix, which do not have access to the exclusives Sky is able to secure.
"Together with our comprehensive on demand service and our range of award-winning apps, we continue to deliver helpful and innovative ways for Sky customers to enjoy even more flexibility over when, where and how they enjoy Sky," said Stephen van Rooyen, managing director of sales and marketing at Sky.