Consumers will be able to buy the Apple iPhone at a number of Tesco's stores and its website from Monday.

The supermarket is offering a £20 per month deal that undercuts it rivals' tariff prices, although those who buy the smartphone through Tesco will have to pay for either the 8GB 3G or 16GB 3GS models up front.
Lance Batchelor, chief executive of Tesco Mobile, said the move means the iPhone "is now available and affordable for all" and claimed that the supermarket offers the best deals in the UK market.
"We're delighted to make the iPhone available to our customers. It shows what a serious player in the mobile market Tesco Mobile has become," he added.
Rival mobile phone firm Orange started selling the iPhone this year after the Apple product had previously only been available on the O2 network in the UK.
Tesco's move to join these two operators precedes Vodafone's arrangement to sell the iPhone from early next year.
Related stories:
- Why advertise online?
- In this section
- Ten reasons to advertise online
- Getting started
- Brand advertising online
- How the IAB can help
Did you know
40,000,000
UKOM data shows that approximately 40 million people in the UK (aged 2+) use the internet every month
- Disciplines & markets
- Disciplines
- Vertical markets
Did you know
£2,350,000
In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
- Research
- Resources
- Policy
- Events
- Training
- News & Blogs
- In this section
- Browse all news & blogs
- About
- In this section
- Our story
- Membership
- Member directory
- Councils
- Creative Showcase
- Press centre
- The IAB team
- Contact
- Jobs
- International IABs
- IASH
- Industry links
Did you know

Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
You are here
Sidebar content
...goes here
Sidebar content
...goes here












