The Digital Election

This is the fifth Election since Tim Berners-Lee invented the web and the fourth since the formation of the IAB. More significantly though it is the first UK election since facilities like Facebook, Twitter and YouTube have been firmly established.

Such developments have made it easier for all of us to comment on (and influence) key aspects of modern society. So what impact has this has had on the 2010 Election?

The IAB has assembled a selection of digital and political experts to provide a commentary on how the technological developments that we’ve lived through in the five years since the last election have affected both our collective experience of the Election and the individual parties’ attempts to win our votes.

With a focus on what brands can learn from the experience, our expert panel has also been assessing which parties have performed best in the Digital Election as well as offering key insights to help brands and advertisers keen to unlock digital’s potential.

The report was edited and compiled by the IAB’s Editorial Manager Stuart Aitken and includes chapters from Emily Bell, Director of Digital Content for Guardian News and Media; Matthew McGregor, London Director of Blue State Digital; Ruth Barnett, the Sky News journalist who became the media’s first Twitter correspondent in 2009; and Ciaran Norris, Global Head of Social at Mindshare.

Download The Digital Election Report here (1152k).