A campaign for the revamped Trivial Pursuit board game took the top honours in November’s Creative Showcase, held in association with Microsoft Advertising.
The Trivial Pursuit Experiment was created by Tribal DDB and featured a website which pitted men versus women in an attempt to find out who is the smartest sex. The campaign was created to promote a revamp to the classic Trivial Pursuit game which has had a makeover to allow for faster and more exciting game-play.
The Trivial Pursuit Experiment website is part of a wider campaign that includes viral, online display, social media and PR co-developed with US based agency Uproar.
Paul Kemp-Robertson, editor of Contagious, praised the campaign saying it was "a compulsive game that both challenged and engaged its audience".
Taking second place this month was Agency Republic whose campaign for Green & Black's tackled the common misconception that the premium chocolate brand produced only dark chocolate.
As part of The Art of Green & Black's campaign, the packaging of the entire range of 15 bars was redesigned and featured a specific vibrant colour for each flavour variant. The 'Godfather of British Pop Art' Sir Peter Blake was then commissioned to create an original art installation made from 700 real Green & Black's chocolate bars.
Consumers were then given the chance to win the finished artwork at the campaign’s website – theartofgreenandblacks.com. On the site, consumers could also create their own piece of art from the Green & Black's new look packaging and submit their work to an online gallery.
In second runners up spot was AMV.BBDO’s Dodgeball campaign to support Doritos’ launch of its new flavour, Flamin’ Cheeseball.
Using purpose built dodgeball cannons, amateur dodgeball teams were pitched against the British public in the biggest ever live game. Everybody was able to fire real dodgeballs at our competitors at 70mph with pinpoint accuracy.
At the end of the competition, the winners were flown to Las Vegas to take on the some of world’s best dodgeball teams.
