Twitter and Apple are both expected to launch forays into the online digital music space in the near future in a move that could pose a challenge to the likes of Spotify.
The industry is anticipating that Apple will initiate a music streaming service later this year, which many believe will be called iRadio.
It has been working hard to secure record label deals as it aims to capitalise on the fast-growing sphere that saw a 44 per cent increase in subscribers in 2012.
Twitter, meanwhile, is to release a music optimised product Twitter Music that will include many tools to boost integration with services such as Soundcloud and iTunes, enhanced systems for following bands, trends and suggestions, and a recommendation structure for friends.
The social network giant bought the service from an Australian team entitled We Are Hunted, which revealed its absorption into Twitter on its website.
"While we are shutting down wearehunted.com, we will continue to create services that will delight you, as part of the Twitter team," a statement on the site said.
"There's no question that Twitter and music go well together. Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day."