Twitter and Yahoo! have formed a partnership to integrate content from the former into the latter's web properties.
As a result of the agreement, users will be able to access their Twitter feeds from Yahoo! Mail, Yahoo! Sports and other sites owned by the internet company.
They will also be able to update their Twitter status, share Yahoo! content in their Twitter stream and see real-time updates from the microblogging site on Yahoo! Search, Yahoo! News, Yahoo! Finance and other media properties.
Yahoo! says that this last feature should prove attractive to advertisers, publishers and developers looking to take advantage of the deeper user engagement the deal will promote.
"Let me try to capture the enormity of this integration in 140 characters or less: We're turning the key to the online social universe - you will find the most personally relevant experiences through Yahoo!," comments Bryan Lamkin, senior vice president of the Yahoo! consumer products group.
About 600 million people around the world currently visit Yahoo!'s web properties.
Writing on the Twitter blog, Biz Stone, co-founder of the site, says the deal is important because it makes the data contained within the network's tweets more valuable and helps Twitter to get one step closer to its goal of offering universal connectivity to "immediate information".
