Twitter has launched a new music app that helps people find new artists based upon the accounts they follow in the social network.
#Music, which has been described by its creators as a 21st century mixtape, allows the songs to be played directly in the app or through third-party services Rdio, Spotify and iTunes. More are set to be added in the future.
It features a #NowPlaying screen that shows all the tracks being tweeted by those they follow, regardless of fame level, allowing users to join them in listening.
The app is currently available for iPhone and iPad through the Apple App Store and can also be accessed on the #Music website.
"Twitter and music go great together. People share and discover new songs and albums every day. Many of the most-followed accounts on Twitter are musicians, and half of all users follow at least one musician," said Twitter's Stephen Philips in a Twitter blog post.
"This is why artists turn to Twitter first to connect with their fans — and why we wanted to find a way to surface songs people are tweeting about."
The news follows the launch of the IAB's first ever Audio Council, formed in recognition of the growing importance of audio within the digital landscape. More info here.