UKOM appoints founder of Culture of Insight to ensure smooth running of UKOM and to place UKOM in the forefront of the minds of all advertisers and agencies in the industry.
UKOM – UK online measurement company - has appointed James Smythe as its new general manager.
The owner of market research consultancy Culture of Insight has been enlisted to ensure the day to day responsibilities of UKOM are fulfilled. These include marketing and industry communications as well as being responsible for working alongside Nielsen to ensure advertisers and agencies are satisfied.
Smythe began his career as Project Manager at the Radio Advertising Bureau (RAB), he then became Associate Director at Carat, moving onto filling the role as Head of Market Research at GCap. More recently he beame Head of Sports Research at BMRB and he now owns and runs his own consultancy alongside managing UKOM.
The UK Online Measurement Company (UKOM) is a cross-industry organisation that has been set up to identify and oversee the robust measurement of online audiences, to the standards required by for the purposes of brand campaign planning by advertisers and agencies.
Smythe takes over the position of general manager from Peter Bowman, who left in January 2010.
Discussing his appointment, James Smythe, general manager of UKOM, said: "Helping to bring UKOM to such a dynamic platform as the internet is an exciting challenge. By giving brand advertisers a robust basis for including online in multi-media plans, I hope they'll find it easier to build truly cross-media campaigns that keep up with their customers."
Douglas McArthur, chairman of UKOM said: "James has been assisting me on UKOM since the beginning of 2010 and has already proved himself an absolutely crucial part of the team. James has a mix of serious research expertise and great understanding of how agencies work, making him an excellent Manager for UKOM. Having worked with James before at the Radio Advertising Bureau, I know that James will deliver on his central responsibility of embedding UKOM in the brand planning processes."
