Video sharing website YouTube has added a social networking feature to its homepage, which allows users to access a "You may know these people" tool.
The friend finder suggests potential acquaintances that people may want to connect or subscribe to - in a similar manner to Facebook.
Elizabeth Windram, senior user experience designer at YouTube, states on the company's blog that previous user activity will be monitored to generate the data.
"If you've logged in to YouTube and sent a video to a friend's email address, or if you have your YouTube account linked to a Gmail account, we will use this information to help identify your friends who already have YouTube channels," she explains.
However, users of the video sharing site will have the final say on whether or not their channels are made available to potential friends.
YouTube has announced a number of changes to its functions this week, which have been designed to help its partners and advertisers get the most out of YouTube Insight.
Users can now gain access to figures showing how people found their video and which devices were used to access the content.
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