Web users no longer expect to have the same level of online privacy as before thanks to the growing popularity of social media, according to Mark Zuckerberg.
Speaking at the Crunchie Awards in San Francisco, the Facebook founder explained that more people are becoming increasingly comfortable with openly sharing information with others on the web than they were five years ago.
He highlighted the changes that have occurred in users' online privacy expectations since he first established Facebook as a closed website for specific groups of students.
"A lot of people asked ... 'Why would I want to put any information on the internet at all? Why would I want to have a website?'. And then in the last five or six years, blogging has taken off," Zuckerberg said.
He went on to suggest that online businesses and social networks need to keep shaking up their operations to accommodate such changes in social norms and keep moving forward.
The comments came after Facebook recently implemented a widespread change in how its 350 million active members can manage their privacy settings and the level of control they have over who sees particular types of content on the social networking site.
Facebook users upload over 2.5 billion photos to the website every month, as well as well as sharing more than 3.5 billion pieces of content, including notes and links.
