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September’s winner was AKQA with Nike’s European Championship’s campaign.

'Nike Bootcamp by AKQA'

AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.
For more on AKQA's award winning campaign.

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Click-thru


Click-thru is a monthly, indispensable round-up of the latest online industry news, delivered directly to our member’s inboxes. The IAB keeps an eye on the latest online developments, identifying the major themes and trends, to ensure our members are aware of the stories relevant to them. The email provides the headlines and the links to the information sources, delivering both a top-line snapshot, whilst providing the option to Click-thru to the full story.

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IAB Events


The IAB holds a number of both formal and informal events throughout the year, drawing on the highest levels of expertise within the online advertising industry to inform our delegates of best practice, current issues and the latest research. Sign up to be kept informed about upcoming events so you can be first to book.

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IAB internet marketing training courses


To address skills shortages across the internet marketing sector, the IAB have produced a comprehensive programme of marketing courses designed to help individuals progress within the online industry. Sign up to be kept informed about upcoming training courses.

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IAB B2B Update


This email is a monthly briefing to keep you informed about the latest thought and best practice for each online discipline in the B2B arena. These monthly updates will teach you how to exploit the medium to raise the profile of your business products or services, to save on distribution and customer management costs and to grow your client base.

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