UK marketers spent £1.7 billion during first half of 2008 to increase online market share to 19%. Search, classifieds, rich media and video boost total advertising market. Total advertising market would have fallen 4.6% without the internet’s growth.
SUBJECT: ONLINE ADSPENDAUTHOR: Amy Kean
Read MoreOn Thursday 18th September the experts of the social media industry descended on the IAB to share in their knowledge about this wonderful way to communicate in a digital environment.
SUBJECT: SOCIAL MEDIAAUTHOR: Harriet Clarke
Read MoreAs the media continue to drive the self-fulfilling prophecy of a recession, it’s time to start considering how best to use your marketing budgets in 2009 and beyond. Here are Programmes Manager, Jack Wallington's Top 10 methods of beating the credit crunch by maximising your online marketing strategies.
SUBJECT: MEDIA PLANNINGAUTHOR: Jack Wallington
Read MoreEyeblaster's Anant Joshi discusses High Definition TV and how it offers a new and powerful tool to really boost the excitement and value of campaigns.
SUBJECT: VIDEO/WEB TVAUTHOR: Anant Joshi
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