IAB guide to policy

The IAB’s regulatory and public policy team respond to the latest initiatives affecting the sector, help inform and educate policy makers on digital advertising and its benefits, and – where appropriate – lead the development of good practice. For example, we recently played a key role in the development of the pan-EU Self-Regulatory Framework for Behavioural Advertising which has received strong support from the UK Government. The forum for this work is the IAB’s Regulatory Affairs Council, made up of the leading media owners, search engines and advertising networks.

IAB members can download a wide range of responses and agreed position papers on regulatory and policy issues. These are detailed IAB documents on issues affecting industry and have been submitted to the Government, communications regulator Ofcom or other stakeholders. You can also learn from a range of educational materials such as handbooks and videos which tackle key topics in the regulatory arena.

As part of its core initiatives in this space, the IAB has recently released a guide to the EU self-regulatory initiative for behavioural advertising. For more information visit: http://www.iabuk.net/iab-uk-s-guide-to-the-eu-self-regulatory-initiative...