As the internet has continued to become more and more entrenched in our everyday lives, the notion of privacy online has once again grown in importance.
The IAB UK on why brand safety remains a key concern for the digital advertising industry and how we must work together to protect the online ecosystem.
Yves Schwarzbart, Head of Policy and Regulatory Affairs at IAB UK, calls on the UK digital ad industry to carry on and focus on its strengths, despite Brexit uncertainties.
How will Brexit affect the advertising industry in the UK?
Changes to the rules for advertising e-cigarettes online come into effect in the UK today (Friday 20 May).
Helen Southgate, MD at affilinet UK, talks about the use of targeting versus data privacy and how this could have negative consequences for the consumer.
Mobile principles launched at first ever EDAA Summit on 1 March 2016.
In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.
After almost four years of negotiations, the European institutions reached an informal agreement on updated data protection rules for Europe on 15 December.
The figures are estimates published today in a study produced by IHS and sponsored by IAB Europe, “Paving the way: online advertising in the European economy”.