In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.
After almost four years of negotiations, the European institutions reached an informal agreement on updated data protection rules for Europe on 15 December.
The figures are estimates published today in a study produced by IHS and sponsored by IAB Europe, “Paving the way: online advertising in the European economy”.
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.
After important Safe Harbour ruling, European digital ad industry echoes calls for rules on international data flows that allow market to continue to grow and innovate.
Our Public Policy Manager, Christie Dennehy-Neil, expresses her thoughts after the launch of the Phase 2 Content and Native Guidelines.
Guidelines draw heavily on good practice in print media
The IAB's Public Policy Manager, Christie Dennehy-Neil explains why the IAB are continuing to support Media Smart, and looks at the launch of their new 'advertising in social media' resources for secondary schools.
Christie Dennehy-Neil, the IAB's Public Policy Manager, explains how to reduce the likelihood of your next ad inadvertently funding the activities of those who are committing intellectual property crime.
As the internet continues to become more entrenched in our everyday lives so the notion of privacy becomes all the more important. User privacy is a challenge that all organisations – big or small - operating in a digital world need to address, not least as this world is about to get a whole lot...