The Direct Marketing Association and the Internet Advertising Bureau (IAB) have teamed up to publish a ‘how to’ guide aimed specifically at email marketers working towards compliance with the revised EU ePrivacy Directive.
However, they want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content.
Five key industry bodies have today co-signed an open letter to UK ministers about the potential impact of EC Data Protection Proposals on growth and innovation.
The UK's Digital Champion Martha Lane Fox has launched a new initiative called Go On UK, which aims to encourage businesses and charities to use the web more productively.
Nick Stringer, director of regulatory affairs at the Internet Advertising Bureau UK, explains what you should be doing in light of the ePrivacy directive.
Chancellor George Osborne has revealed several broadband upgrades and tax breaks for the video game industry in his 2012 Budget, which was announced earlier today (March 21st).
The IAB has published a five-step guide for businesses working towards compliance with the revised ePrivacy Directive (specifically the amended Privacy and Electronic Communications Regulations 2011).
IAB Affiliate Marketing Council (AMC) releases e-privacy guidance for publishers and affiliates.
Key players from the online advertising ecosystem met recently to discuss the development of new principles aimed at ensuring safer online ad placement.
Privacy should be a key concern for everyone with an interest in the digital industry, argues Nick Stringer, Director of Regulatory Affairs at the IAB.
