Policy news & blogs

Pages

EDAA
16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online Behavioural Advertising (OBA), according to the European Interactive Digital Advertising Alliance’s (EDAA) 2014 Activity Report published today.
16/03/2015
The IAB's Director of Regulatory Affairs and Chair of the European Digital Advertising Alliance (EDAA) reflects on the latest annual report.
25/02/2015
AppChoices & Consumer Choice page for mobile web take control and advertising transparency beyond desktop, while delivering a consistent, independently enforceable choice experience.
09/02/2015
The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.
18/12/2014
Awareness of the OBA icon has doubled in Britain and 1 in 25 European consumers have visited the Your Online Choices website.
26/11/2014
Today (26 November), the ASA has published an adjudication where the regulator has upheld a complaint against Mondelez. Mondelez had commissioned a series of video bloggers – or ‘vloggers’ as they’re commonly referred to – to produce content for the Oreo brand.
10/11/2014
Did you know that only 23 per cent of UK MPs believe it is worth sacrificing some level of personal privacy if it resulted in them receiving cheaper (or ‘free’) content, services or applications?
30/10/2014
The Internet Advertising Bureau (IAB UK) has launched The Data Deal, a report aimed at UK policymakers which examines the different ways in which digital advertising directly and indirectly benefits the lives of UK Citizens. 
14/10/2014
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online.
27/08/2014
Nick Stringer, Director of Regulatory Affairs at IAB UK and EDAA chairman, suggests how businesses can invest in ways to be more transparent with the data they collect and use, as it stares down the barrel of more restrictive and burdensome regulation.

Pages