Policy news & opinion

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05/05/2016
Helen Southgate, MD at affilinet UK, talks about the use of targeting versus data privacy and how this could have negative consequences for the consumer.
AdChoices
01/03/2016
Mobile principles launched at first ever EDAA Summit on 1 March 2016.
16/12/2015
In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.
EU Flag
16/12/2015
After almost four years of negotiations, the European institutions reached an informal agreement on updated data protection rules for Europe on 15 December.
25/11/2015
The figures are estimates published today in a study produced by IHS and sponsored by IAB Europe, “Paving the way: online advertising in the European economy”.
JICWEBS
22/10/2015
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.
06/10/2015
After important Safe Harbour ruling, European digital ad industry echoes calls for rules on international data flows that allow market to continue to grow and innovate.
30/09/2015
Our Public Policy Manager, Christie Dennehy-Neil, expresses her thoughts after the launch of the Phase 2 Content and Native Guidelines.
29/09/2015
Guidelines draw heavily on good practice in print media
09/09/2015
The IAB's Public Policy Manager, Christie Dennehy-Neil explains why the IAB are continuing to support Media Smart, and looks at the launch of their new 'advertising in social media' resources for secondary schools.

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