EU Justice ministers endorsed their version of new privacy rules that could hamper the data-driven advertising that funds much of the Internet.
The ASA’s Annual Report reveals the steps they’re taking to have more impact and be more proactive as part of their ambition to make every UK ad a responsible ad.
The average adult internet user in the UK now spends 20 hours a week online - double the amount of time they spent a decade ago.
The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European Commission’s Communication on a Digital Single Market (DSM) Strategy for Europe on May 6th. We are hopeful that it will be ambitious, optimistic, and focused.
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online Behavioural Advertising (OBA), according to the European Interactive Digital Advertising Alliance’s (EDAA) 2014 Activity Report published today.
The IAB's Director of Regulatory Affairs and Chair of the European Digital Advertising Alliance (EDAA) reflects on the latest annual report.
AppChoices & Consumer Choice page for mobile web take control and advertising transparency beyond desktop, while delivering a consistent, independently enforceable choice experience.
Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien.
The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.
Awareness of the OBA icon has doubled in Britain and 1 in 25 European consumers have visited the Your Online Choices website.