Christie Dennehy-Neil, the IAB's Public Policy Manager, explains how to reduce the likelihood of your next ad inadvertently funding the activities of those who are committing intellectual property crime.
As the internet continues to become more entrenched in our everyday lives so the notion of privacy becomes all the more important. User privacy is a challenge that all organisations – big or small - operating in a digital world need to address, not least as this world is about to get a whole lot...
The IAB UK outlines how ad blocking prevents brands and publishers from reaching their audiences with effective and relevant communications and content.
The IAB UK, on why brand safety remains a key concern for the digital advertising industry and how we must work together to protect the online ecosystem.
Since the Police Intellectual Property Crime Unit (PIPCU) launched Operation Creative and the Infringing Website List (IWL) in 2013, there has been a 73% decrease in advertising from the UK’s top ad spending companies on copyright infringing websites.
EU Justice ministers endorsed their version of new privacy rules that could hamper the data-driven advertising that funds much of the Internet.
The ASA’s Annual Report reveals the steps they’re taking to have more impact and be more proactive as part of their ambition to make every UK ad a responsible ad.
The average adult internet user in the UK now spends 20 hours a week online - double the amount of time they spent a decade ago.
The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European Commission’s Communication on a Digital Single Market (DSM) Strategy for Europe on May 6th. We are hopeful that it will be ambitious, optimistic, and focused.
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online Behavioural Advertising (OBA), according to the European Interactive Digital Advertising Alliance’s (EDAA) 2014 Activity Report published today.