Policy news & blogs

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25/02/2015
AppChoices & Consumer Choice page for mobile web take control and advertising transparency beyond desktop, while delivering a consistent, independently enforceable choice experience.
09/02/2015
The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising.
18/12/2014
Awareness of the OBA icon has doubled in Britain and 1 in 25 European consumers have visited the Your Online Choices website.
26/11/2014
Today (26 November), the ASA has published an adjudication where the regulator has upheld a complaint against Mondelez. Mondelez had commissioned a series of video bloggers – or ‘vloggers’ as they’re commonly referred to – to produce content for the Oreo brand.
10/11/2014
Did you know that only 23 per cent of UK MPs believe it is worth sacrificing some level of personal privacy if it resulted in them receiving cheaper (or ‘free’) content, services or applications?
30/10/2014
The Internet Advertising Bureau (IAB UK) has launched The Data Deal, a report aimed at UK policymakers which examines the different ways in which digital advertising directly and indirectly benefits the lives of UK Citizens. 
14/10/2014
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online.
27/08/2014
Nick Stringer, Director of Regulatory Affairs at IAB UK and EDAA chairman, suggests how businesses can invest in ways to be more transparent with the data they collect and use, as it stares down the barrel of more restrictive and burdensome regulation.
31/07/2014
The IAB’s Regulatory Affairs Manager, Yves Schwarzbart takes a look at the changing political landscape and what it means for the digital advertising industry.
29/07/2014
The Police Intellectual Property Crime Unit (PIPCU) at the City of London Police has begun replacing advertising on copyright infringing websites with official force banners, warning the user that the site is currently under criminal investigation.

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