This response to the Ministry of Justice’s call for evidence sets out IAB UK’s views and primary concerns on the Regulation, the potential implications to digital advertising and businesses (including case studies), as well as key recommendations...
We thought it would be helpful to reiterate our viewpoint on some of the areas addressed in the Independent news article headlined 'The net closes on cyber-snoopers'.
The IAB welcomes the review of communications for a digital age and the ongoing dialogue in this process. As in traditional media, advertising plays a significant role in the digital environment in making content, services and applications...
Digital is the fastest growing marketing medium in the UK: in 2009 advertisers spent over £3.5bn online. In the first half of 2010, the UK online advertising market grew by 10% (on H1 2009) and now makes up for 24.3% of the total UK advertising...
Advertising is the lifeblood of the digital economy in the UK, EU and globally. It pays for much of the content and many of the services we all enjoy online: from search, webmail, social networking websites and price comparison sites, to...
The evolution of the internet has enhanced the competition for goods and services, reduced prices and boosted consumer choice within the market place. Advertising has facilitated this and helps drive online commerce, particularly at a time of...
As DG SANCO acknowledges, digital advertising is the lifeblood of the UK, EU and global digital economy: it is fundamental to the accessibility, affordability and dynamism of the internet.
Digital advertising supports many new online businesses and services. It also drives online commerce, particularly at a time of economic slowdown and recession. 17 pence in every £1 is spent online in the UK – larger than all high street retail...
The IAB welcomes the opportunity to contribute to the apComms inquiry. Our response specifically addresses the questions relating to behavioural advertising and online privacy (questions two and three). We hope our response will provide a general...
UK citizens are the most digitally advanced consumers in the world. UK consumers spend 14 hours per week on the internet, an increase of nearly 6.5 hours per week (between 2004 and 2008), the highest increase amongst the countries surveyed.
