Policy responses

23/07/2013
The IAB has responded to Ofgem’s Retail Market Review consultation. This follows calls from Ofgem to ban the cashback model, which would adversely affect many affiliate businesses. The response calls on Ofgem to consider the likely impact of the...
27/06/2013
The IAB has responded to PhonepayPlus’s consultation on new guidance for the use of premium rate services in digital marketing practices and promotions. The response, in particular, highlights the role of performance marketing in driving ecommerce...
28/01/2013
The IAB has responded to the Office of Fair Trading’s ‘call for information’ on personalised pricing, setting out how the digital advertising market works as well as providing an update on the EU self-regulatory initiative for targeted advertising...
20/08/2012
This is the IAB's written response to the Justice Select Committee inquiry into the EU Data Protection Proposals. This paper answers the inquiry's questions about the potential impact of the proposals on UK business and whether the UK government...
08/03/2012
This response to the Ministry of Justice’s call for evidence sets out IAB UK’s views and primary concerns on the Regulation, the potential implications to digital advertising and businesses (including case studies), as well as key recommendations...
The IAB’s response on the article in (1 February 2012) Independent newspaper hea
01/02/2012
We thought it would be helpful to reiterate our viewpoint on some of the areas addressed in the Independent news article headlined 'The net closes on cyber-snoopers'.
Department for culture, media and sport logo
01/07/2011
The IAB welcomes the review of communications for a digital age and the ongoing dialogue in this process. As in traditional media, advertising plays a significant role in the digital environment in making content, services and applications...
01/12/2010
Digital is the fastest growing marketing medium in the UK: in 2009 advertisers spent over £3.5bn online. In the first half of 2010, the UK online advertising market grew by 10% (on H1 2009) and now makes up for 24.3% of the total UK advertising...
Ministry of justice logo
01/10/2010
Advertising is the lifeblood of the digital economy in the UK, EU and globally. It pays for much of the content and many of the services we all enjoy online: from search, webmail, social networking websites and price comparison sites, to...
Office of fair trading logo
01/01/2010
The evolution of the internet has enhanced the competition for goods and services, reduced prices and boosted consumer choice within the market place. Advertising has facilitated this and helps drive online commerce, particularly at a time of...

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