The IAB UK has pulled together a presentation that collates information about mobile advertising privacy globally.
The IAB UK has pulled together a short slide deck looking at online behavioural advertising.
This is available to download for use with clients and other stakeholders.
Mobile advertising spend is the fastest growing channel in advertising history. In the first half of 2012, mobile and tablet ad spend in the UK grew 132% to £181.5m, as smartphone ownership reached 60%. This explosive growth is built on the...
This short guide was developed by the IAB’s Social Media Council. It aims to provide brand owners and marketing practitioners with clear guidance and practical steps to follow with regards to the paid promotion of brands, services or products via ‘...
The IAB’s Affiliate Marketing Council’s Consumer Transparency Framework, launched in March 2012, has been updated with latest ICO guidance as well as updated examples of privacy and cookie user information panels.
A summary of the European Commission Data Protection Proposals.
Please note this document does not constitute legal advice.
The Internet Advertising Bureau’s Video Council – the group dedicated to the promotion of online video advertising – has received the backing of publisher and broadcaster members to enforce Video Advertising Standard Templates (VAST 2.0) in the UK...
DDA act compliance
The Disability Discrimination Act 1995 (DDA) aims to end discrimination towards people with disabilities in a number of areas, including access to goods, services and facilities (services including the internet). Service...
Discrepancies, the difference between numbers reported by a publisher and a third party ad server, are a big source of frustration for both agencies and publishers. There will always be some degree of discrepancy between the publisher and the 3rd...
What are the IAB Display Standards?
The IAB Display Standards are a set of six ad sizes that are offered by the majority of online publishers in the UK. The IAB recommends that all publishers offer these formats as a minimum and that advertisers...
