This document updates the Downloadable Software Applications Code of Conduct (previously revised in May 2010).
This updated best practice guide provides a non-exhaustive set of considerations and practical guidance relating to auditing affiliate program standards and compliance. It is aimed primarily at Advertisers.
Why should businesses sign up and comply with the EU behavioural ads industry initiative?
This document outlines good practice in relation to the disclosure of advertising and marketing communications for native distribution formats online.
The IAB UK has pulled together a short slide deck looking at online behavioural advertising.
This is available to download for use with clients and other stakeholders.
The Digital Advertising Alliance (DAA) has unveiled new guidance for advertisers that will bring the ubiquitous transparency consumers have come to know for interest-based ads in the desktop browsing environment to the mobile space.
The IAB UK has pulled together a presentation that collates information about mobile advertising privacy globally.
Mobile advertising spend is the fastest growing channel in advertising history. In the first half of 2012, mobile and tablet ad spend in the UK grew 132% to £181.5m, as smartphone ownership reached 60%.
This short guide was developed by the IAB’s Social Media Council. It aims to provide brand owners and marketing practitioners with clear guidance and practical steps to follow with regards to the paid promotion of brands, services or products via ‘editorial content’ in social media.
The Direct Marketing Association and the Internet Advertising Bureau (IAB) have teamed up to publish a ‘how to’ guide aimed specifically at email marketers working towards compliance with the revised EU ePrivacy Directive.