Policy Standards & Guidelines

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11/02/2016
On 6 October 2015, the Court of Justice of the European Union (CJEU) officially struck down the so-called Safe Harbour framework – a widely used agreement between the European Union (EU) and the United States (US) that allowed companies to send personal data from the EU to the US.
Content and native
08/02/2016
The basic principles for advertisers to successfully engage with people haven’t really changed since the first days of print advertorials.
27/05/2015
This document updates the Downloadable Software Applications Code of Conduct (previously revised in May 2010).
27/05/2015
This updated best practice guide provides a non-exhaustive set of considerations and practical guidance relating to auditing affiliate program standards and compliance. It is aimed primarily at Advertisers.
EDAA OBA
13/04/2015
Why should businesses sign up and comply with the EU behavioural ads industry initiative?
09/02/2015
This document outlines good practice in relation to the disclosure of advertising and marketing communications for native distribution formats online.
The EU self-regulation of online behavioural advertising
08/05/2014
The IAB UK has pulled together a short slide deck looking at online behavioural advertising. This is available to download for use with clients and other stakeholders.
12/08/2013
The Digital Advertising Alliance (DAA) has unveiled new guidance for advertisers that will bring the ubiquitous transparency consumers have come to know for interest-based ads in the desktop browsing environment to the mobile space. 
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15/05/2013
The IAB UK has pulled together a presentation that collates information about mobile advertising privacy globally.
IAB Quick Guide – Mobile Advertising Privacy
17/10/2012
Mobile advertising spend is the fastest growing channel in advertising history. In the first half of 2012, mobile and tablet ad spend in the UK grew 132% to £181.5m, as smartphone ownership reached 60%.

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