Policy Standards & Guidelines

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19/07/2016
The Court of Justice of the European Union (CJEU) officially struck down the so-called Safe Harbour framework in 2015. Since then work has been underway to agree a new deal to allow the transfer of personal data from the EU to the U.S, resulting in the announcement of the EU – U.S. Privacy Shield...
Content and native
08/02/2016
The IAB’s disclosure good practice guidelines have been developed to help marketers understand what consumers want and what the rules require when it comes to transparency, and are now summarised in a new Bitesize format.
27/05/2015
This document updates the Downloadable Software Applications Code of Conduct (previously revised in May 2010).
27/05/2015
This updated best practice guide provides a non-exhaustive set of considerations and practical guidance relating to auditing affiliate program standards and compliance. It is aimed primarily at Advertisers.
EDAA OBA
13/04/2015
Why should businesses sign up and comply with the EU behavioural ads industry initiative?
09/02/2015
This document outlines good practice in relation to the disclosure of advertising and marketing communications for native distribution formats online.
The EU self-regulation of online behavioural advertising
08/05/2014
The IAB UK has pulled together a short slide deck looking at online behavioural advertising. This is available to download for use with clients and other stakeholders.
12/08/2013
The Digital Advertising Alliance (DAA) has unveiled new guidance for advertisers that will bring the ubiquitous transparency consumers have come to know for interest-based ads in the desktop browsing environment to the mobile space. 
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15/05/2013
The IAB UK has pulled together a presentation that collates information about mobile advertising privacy globally.
IAB Quick Guide – Mobile Advertising Privacy
17/10/2012
Mobile advertising spend is the fastest growing channel in advertising history. In the first half of 2012, mobile and tablet ad spend in the UK grew 132% to £181.5m, as smartphone ownership reached 60%.

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