Policy Standards & Guidelines

The EU self-regulation of online behavioural advertising
The IAB UK has pulled together a short slide deck looking at online behavioural advertising. This is available to download for use with clients and other stakeholders.
The Digital Advertising Alliance (DAA) has unveiled new guidance for advertisers that will bring the ubiquitous transparency consumers have come to know for interest-based ads in the desktop browsing environment to the mobile space. 
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The IAB UK has pulled together a presentation that collates information about mobile advertising privacy globally.
IAB Quick Guide – Mobile Advertising Privacy
Mobile advertising spend is the fastest growing channel in advertising history. In the first half of 2012, mobile and tablet ad spend in the UK grew 132% to £181.5m, as smartphone ownership reached 60%. This explosive growth is built on the...
Paid Promotions in Social
This short guide was developed by the IAB’s Social Media Council. It aims to provide brand owners and marketing practitioners with clear guidance and practical steps to follow with regards to the paid promotion of brands, services or products via ‘...
The Direct Marketing Association and the Internet Advertising Bureau (IAB) have teamed up to publish a ‘how to’ guide aimed specifically at email marketers working towards compliance with the revised EU ePrivacy Directive.
The Consumer Transparency Framework for Publishers / Affiliates
The IAB’s Affiliate Marketing Council’s Consumer Transparency Framework, launched in March 2012, has been updated with latest ICO guidance as well as updated examples of privacy and cookie user information panels.
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A summary of the European Commission Data Protection Proposals. Please note this document does not constitute legal advice.
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The Internet Advertising Bureau’s Video Council – the group dedicated to the promotion of online video advertising – has received the backing of publisher and broadcaster members to enforce Video Advertising Standard Templates (VAST 2.0) in the UK...
DDA act compliance The Disability Discrimination Act 1995 (DDA) aims to end discrimination towards people with disabilities in a number of areas, including access to goods, services and facilities (services including the internet). Service...


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