The IAB’s Affiliate Marketing Council’s Consumer Transparency Framework has been produced to help support and guide publishers and affiliates to establish processes and structures in working towards compliance with the revised Privacy and...
A summary of the European Commission Data Protection Proposals.
Please note this document does not constitute legal advice.
The Internet Advertising Bureau’s Video Council – the group dedicated to the promotion of online video advertising – has received the backing of publisher and broadcaster members to enforce Video Advertising Standard Templates (VAST 2.0) in the UK...
DDA act compliance
The Disability Discrimination Act 1995 (DDA) aims to end discrimination towards people with disabilities in a number of areas, including access to goods, services and facilities (services including the internet). Service...
Discrepancies, the difference between numbers reported by a publisher and a third party ad server, are a big source of frustration for both agencies and publishers. There will always be some degree of discrepancy between the publisher and the 3rd...
What are the IAB Display Standards?
The IAB Display Standards are a set of six ad sizes that are offered by the majority of online publishers in the UK. The IAB recommends that all publishers offer these formats as a minimum and that advertisers...
Best Practice Guidelines to ensure research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.
Affiliate marketing has established itself as a key part of the digital marketing mix. Working with merchants, networks, publishers and agencies the IAB through the Affiliate Marketing Council (AMC) has worked to ensure that this industry continues...
In May 2010 the IAB’s Affiliate Marketing Council issued a code of conduct aimed at regulating the use of downloadable opt-in software monetised through the use of affiliate links.This type of software when downloaded on a user’s computer can take...
