Policy Standards & Guidelines

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09/02/2015
This document outlines good practice in relation to the disclosure of advertising and marketing communications for native distribution formats online.
The EU self-regulation of online behavioural advertising
08/05/2014
The IAB UK has pulled together a short slide deck looking at online behavioural advertising. This is available to download for use with clients and other stakeholders.
12/08/2013
The Digital Advertising Alliance (DAA) has unveiled new guidance for advertisers that will bring the ubiquitous transparency consumers have come to know for interest-based ads in the desktop browsing environment to the mobile space. 
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15/05/2013
The IAB UK has pulled together a presentation that collates information about mobile advertising privacy globally.
IAB Quick Guide – Mobile Advertising Privacy
17/10/2012
Mobile advertising spend is the fastest growing channel in advertising history. In the first half of 2012, mobile and tablet ad spend in the UK grew 132% to £181.5m, as smartphone ownership reached 60%.
Paid Promotions in Social
12/07/2012
This short guide was developed by the IAB’s Social Media Council. It aims to provide brand owners and marketing practitioners with clear guidance and practical steps to follow with regards to the paid promotion of brands, services or products via ‘editorial content’ in social media.
15/05/2012
The Direct Marketing Association and the Internet Advertising Bureau (IAB) have teamed up to publish a ‘how to’ guide aimed specifically at email marketers working towards compliance with the revised EU ePrivacy Directive.
The Consumer Transparency Framework for Publishers / Affiliates
07/03/2012
The IAB’s Affiliate Marketing Council’s Consumer Transparency Framework, launched in March 2012, has been updated with latest ICO guidance as well as updated examples of privacy and cookie user information panels.
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13/01/2012
A summary of the European Commission Data Protection Proposals. Please note this document does not constitute legal advice.
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19/03/2010
The Internet Advertising Bureau’s Video Council – the group dedicated to the promotion of online video advertising – has received the backing of publisher and broadcaster members to enforce Video Advertising Standard Templates (VAST 2.0) in the UK, to increase advertiser confidence in the medium

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