Policy - Useful links
The Advertising Standards Authority
The Advertising Standards Board of Finance
The Committee of Advertising Practice
A simple industry guide on existing legislation, regulation and good practice when marketing to children
Ad copy advice from CAP
The Information Commissioner’s Office
ParentPort is run by the UK’s media regulators. It provides parents and guardians with a one-stop-shop for raising their concerns and making complaints about content on TV or online, in a film or advert, in a video game or something in a magazine.
An industry website for consumers on online behavioural advertising
- Why advertise online?
- In this section
- Ten reasons to advertise online
- Getting started
- Brand advertising online
- How the IAB can help
Did you know
40,000,000
UKOM data shows that approximately 40 million people in the UK (aged 2+) use the internet every month
- Disciplines & markets
- Disciplines
- Vertical markets
Did you know
£2,350,000
In 2010, UK advertisers spent £2.35 billion on PC and mobile paid search alone, making up 57% of total online adspend (IAB / PwC AdSpend Study Full Year 2010)
- Research
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- In this section
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Did you know

Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
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