AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence. For more on AKQA's award winning campaign.
Training & careers
To address the internet advertising industry's skills shortage the IAB runs a number of training courses to educate people with an interest in internet marketing. This section also provides information on internet advertising careers to help match and develop your skills to the correct jobs.
The IAB hosts a number of courses to help anyone with an interest in online marketing. Courses range from an introduction to the medium through to more specific sales, traficking, email and media planning courses.
Do you want to start or develop your career in digital media? Whether you're fresh out of Uni or interested in sales, advertising operations, online marketing or being part of the agency world this section offers advice to help you.
Visit our A - Z of digital job titles, helping you to match your skillset with the correct career path or plan your training for the ultimate career progression!