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September’s winner was AKQA with Nike’s European Championship’s campaign.

'Nike Bootcamp by AKQA'

AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.
For more on AKQA's award winning campaign.

Reports & discussions


Each month we put a spotlight on a different aspect of internet marketing in the UK.

 
Reports & discussions
 
 
 
New search handbook
 
The advanced search handbook
Download the new search marketing handbook
Explore More*
 
Mobile report
 
IAB mobile advertising: the emerging UK market report
The IAB 'Mobile Advertising: the emerging UK market' report.
Explore More*
 
Creating a campaign
 
Online marketing guide
Download the 'IAB Online Marketing Guide' for everything you need to know about creating a campaign.
Explore More*
 
Automotive
 
Automotive Handbook
Download part one of the IAB vertical series: first up, Automotive sector
Explore More*
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