Advertising effectiveness

A report by the IAB UK and ValueClick, based on 2,000 interviews carried out by Kantar Media - 650 face-to-face and

Specific VITAMIN is a comprehensive video insight project, measuring consumers evaluation of formats and the effectiv

The IT and Internet revolutions have changed the landscape of the financial services industry.

The results of the IAB’s Customer Conversion Journey research in the automotive sector illustrate the relationship b

O2 Media evaluated the advertising effectiveness of mobile messaging campaigns run on their properties across 2011,

The study measured post exposure online actions (visits to a brand website or searches for branded search terms).

IAB and research agency, GFK NOP have produced a piece of research that looks into the ways in which online advertis

IAB research demonstrates the role of online in delivering cost-effective brand awareness for FMCG brands.

Guide to social media measurement and intent created by the IAB's social media council.