This report showcases the full year 2010 online adspend study results and includes commentary around these plus industry perspectives from across the year.
These are the IAB’s online advertising spend figures showing details of H1 2011. Online continued to show double-digit growth in the first half of 2011 with a new record high of £2.26 billion.
In 2011 UK advertisers spent over £1 billion on display advertising alone, with the sector growing 13.4% year on year (IAB / PwC AdSpend Study Full Year 2011)
Over 80 per cent of IAB Events are free to members. Over the years, the IAB has welcomed a range of high profile speakers including Sir Martin Sorrell, Bill Gates, Stephen Fry, Jimmy Carr and Dara O'Briain.
