These are the IAB’s online advertising spend figures showing details for the whole of 2009. The online industry continued to show growth in a very tough market place.
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
- UK internet advertising expenditure grows 4.2% to £3.5 billion in 2009
- Internet advertising spend grew 2,200% during the noughties
- Search surpasses £2 billion while online video ads see spectacular growth
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