These are the IAB’s online advertising spend figures showing details of H1 2011. Online continued to show double-digit growth in the first half of 2011 with a new record high of £2.26 billion.
This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.
- UK internet advertising expenditure grows 13.5% to £2.256 billion in H1 2011
- Online’s share of market was 27% for the first half year January to June 2011
- Search, Classifieds and Display online advertising all showed healthy like for like growth in H1 2011
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