What happens when you add VOD to a TV campaign? This research project, conducted by Nielsen on behalf of IAB UK and Tremor Media, analyses the incremental reach offered by Video On Demand when used in conjunction with TV. The study also shows the...
A storming performance at the Super Bowl saw FMCG/CPG ad campaigns attract almost as many online video shares as movie, TV and videogame trailers during the first quarter of 2013. Thanks to highly-successful campaigns such as Budweiser’s Brotherhood...
Online video primetime is TV primetime:
Viewers are most receptive to brand advertising between 8PM and midnight. Viewers that see an ad during that time period state that they intend to make a purchase 6.0% more than viewers that did not see an ad...
Following on from the Mediascope Europe: Digital First for Europe's Mums Bulletin, this report looks specifically at UK digital mum's media usage habits. The report looks at how UK mums are using devices inlcuding smartphones and tablets to access...
New research from Adap.tv points to a shift in perception of online advertising and highlights the challenges that the industry currently faces.
The IAB have produced a series of Customer Conversion Journey (CCJ) case studies across three sectors - Travel, Mobile, Automotive. This document summarises the findings across these previous IAB CCJ projects using Nielsen’s methodology.
The research found that online privacy concerns remain high, and that consumer mistrust and the potential impact on business is growing. 88% of internet users are concerned, 43% don’t trust companies with their personal information, and 91% said...
If you’re like 87% of people, you have likely come across the option to register at a website using one of your existing social network or email identities. This is known as social login, a technology that Janrain pioneered to solve the challenge...
Online advertising through real-time bidding (RTB) continues to take-off in Europe. 2012 was a sensational year, so Infectious media have made an infographic to bring together the top stories and stats that defined it, together with predictions for...
The walls are the brand pages' hot spots Make sure the wall communicates what you want it to communicate – this is where your users pay attention! “Likes” more attractive on Google+ Ads do great on Facebook – both in term of visibility and...
