Research library - Advertising effectiveness

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21/11/2013
In its quarterly report on the state of programmatic video advertising, TubeMogul finds that viewers take to their tablets after hours. Research findings include: Primetime is Tablet Time Weekend Viewing Dominates Completion Rates Show Promise Click...
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04/07/2013
The IAB investigated the impact of brand-initated social media activity upon consumer attitudes and behaviour.  The research, conducted on behalf of the IAB’s Social Media Council and carried out by Marketing Sciences, measures the impact of social...
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13/06/2013
In the first quarter of 2013, European advertisers and agencies continued to show enthusiasm for RTB/programmatic. Spending increased by 66% in March, which sent overall RTB spend to new heights. This report covers the total amount spend on RTB per...
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30/05/2013
There is an important distinction between two types of online local advertising that appeal to different potential advertisers: Location–based advertising and hyperlocal advertising. Major advertisers are not likely to use hyperlocal advertising....
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22/05/2013
DG MediaMind has released the 2012 full year global benchmark report, “Viewability: A New Lens for Engagement”, becoming the first campaign management platform to provide viewability benchmarks across formats and industries. The report finds that 63...
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29/04/2013
What happens when you add VOD to a TV campaign? This research project, conducted by Nielsen on behalf of IAB UK and Tremor Media, analyses the incremental reach offered by Video On Demand when used in conjunction with TV. The study also shows the...
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25/04/2013
A storming performance at the Super Bowl saw FMCG/CPG ad campaigns attract almost as many online video shares as movie, TV and videogame trailers during the first quarter of 2013. Thanks to highly-successful campaigns such as Budweiser’s Brotherhood...
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22/03/2013
Online video primetime is TV primetime: Viewers are most receptive to brand advertising between 8PM and midnight. Viewers that see an ad during that time period state that they intend to make a purchase 6.0% more than viewers that did not see an ad...
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08/03/2013
Following on from the Mediascope Europe: Digital First for Europe's Mums Bulletin, this report looks specifically at UK digital mum's media usage habits. The report looks at how UK mums are using devices inlcuding smartphones and tablets to access...
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06/03/2013
New research from Adap.tv points to a shift in perception of online advertising and highlights the challenges that the industry currently faces.
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