Research library - Advertising effectiveness

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18/06/2015
Mobile consumers have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to £6.80 per consumer for advertisers.
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05/06/2015
• Viewability: The data found that both ad viewability and quality correlated to publisher type. • Devices: Both completion and click-through rates correlate to the users’ behavioural habits on devices. • Bots: 8% of overall inventory analysed was non-human traffic.
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Video
10/11/2014
In 2012 the IAB explored the impact of display ad size on brand metrics.
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06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase.
21/11/2013
In its quarterly report on the state of programmatic video advertising, TubeMogul finds that viewers take to their tablets after hours. Research findings include: Primetime is Tablet Time Weekend Viewing Dominates Completion Rates Show Promise
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04/07/2013
The IAB investigated the impact of brand-initated social media activity upon consumer attitudes and behaviour.
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13/06/2013
In the first quarter of 2013, European advertisers and agencies continued to show enthusiasm for RTB/programmatic. Spending increased by 66% in March, which sent overall RTB spend to new heights.
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30/05/2013
There is an important distinction between two types of online local advertising that appeal to different potential advertisers: Location–based advertising and hyperlocal advertising.
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