A report by the IAB UK and ValueClick, based on 2,000 interviews carried out by Kantar Media - 650 face-to-face and 1,350 online.The report reveals:• Over half (52%) of UK consumers are happy to see online advertising because it supports online...
The IT and Internet revolutions have changed the landscape of the financial services industry. Brick and mortar bank branches and in-person insurance agents were in many cases replaced by online sites. The economies of scale and cost savings from...
Specific VITAMIN is a comprehensive video insight project, measuring consumers evaluation of formats and the effectiveness of video advertising. It was conducted in partnership with Decipher in November 2011 and surveyed over 2,400 consumers testing...
The results of the IAB’s Customer Conversion Journey research in the automotive sector illustrate the relationship between exposure to different online activities including display advertising, sponsored search, natural search and buzz - and site...
The study measured post exposure online actions (visits to a brand website or searches for branded search terms).
The research suggests that using both Telegraph print and online leads to an average increase in online actions of 13% compared to a...
O2 Media evaluated the advertising effectiveness of mobile messaging campaigns run on their properties across 2011, and this infographic details the key marketing benchmarks.
IAB research demonstrates the role of online in delivering cost-effective brand awareness for FMCG brands.Lucozade’s “Yes” campaign ran across video websites and TV and focused on engaging with a younger audience. Online was very effective at...
IAB and research agency, GFK NOP have produced a piece of research that looks into the ways in which online advertising can build brand awareness in a cost effective way. This report shows a summary of the key findings of the IAB's research...
This case study shows overall uplift mobile advertising has on brand measures, and focuses at the uplifting effect of rich media advertising on mobile compared to static banners.
The second in a series of three linked research projects demonstrating how online can play an integral role when building brand awareness. This study specifically tracked the effectiveness of Nestle's online advertising for its cooking sauce Maggi...
