Research library - Advertising effectiveness

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10/11/2014
In 2012 the IAB explored the impact of display ad size on brand metrics.
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06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase.
21/11/2013
In its quarterly report on the state of programmatic video advertising, TubeMogul finds that viewers take to their tablets after hours. Research findings include: Primetime is Tablet Time Weekend Viewing Dominates Completion Rates Show Promise
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04/07/2013
The IAB investigated the impact of brand-initated social media activity upon consumer attitudes and behaviour.
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13/06/2013
In the first quarter of 2013, European advertisers and agencies continued to show enthusiasm for RTB/programmatic. Spending increased by 66% in March, which sent overall RTB spend to new heights.
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30/05/2013
There is an important distinction between two types of online local advertising that appeal to different potential advertisers: Location–based advertising and hyperlocal advertising.
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22/05/2013
DG MediaMind has released the 2012 full year global benchmark report, “Viewability: A New Lens for Engagement”, becoming the first campaign management platform to provide viewability benchmarks across formats and industries.
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29/04/2013
What happens when you add VOD to a TV campaign? This research project, conducted by Nielsen on behalf of IAB UK and Tremor Media, analyses the incremental reach offered by Video On Demand when used in conjunction with TV.
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