Research library - Advertising effectiveness

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10/11/2014
In 2012 the IAB explored the impact of display ad size on brand metrics.
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06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media. The study also looked at the impact of not having a mobile optimized site and the implications this could...
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19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase. Consumers are open to...
21/11/2013
In its quarterly report on the state of programmatic video advertising, TubeMogul finds that viewers take to their tablets after hours. Research findings include: Primetime is Tablet Time Weekend Viewing Dominates Completion Rates Show Promise Click...
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04/07/2013
The IAB investigated the impact of brand-initated social media activity upon consumer attitudes and behaviour.  The research, conducted on behalf of the IAB’s Social Media Council and carried out by Marketing Sciences, measures the impact of social...
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13/06/2013
In the first quarter of 2013, European advertisers and agencies continued to show enthusiasm for RTB/programmatic. Spending increased by 66% in March, which sent overall RTB spend to new heights. This report covers the total amount spend on RTB per...
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30/05/2013
There is an important distinction between two types of online local advertising that appeal to different potential advertisers: Location–based advertising and hyperlocal advertising. Major advertisers are not likely to use hyperlocal advertising....
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22/05/2013
DG MediaMind has released the 2012 full year global benchmark report, “Viewability: A New Lens for Engagement”, becoming the first campaign management platform to provide viewability benchmarks across formats and industries. The report finds that 63...
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29/04/2013
What happens when you add VOD to a TV campaign? This research project, conducted by Nielsen on behalf of IAB UK and Tremor Media, analyses the incremental reach offered by Video On Demand when used in conjunction with TV. The study also shows the...
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