Matthew Doss, MD, Global Media Effectiveness at On Device Research gives an insight into their latest research.
Nine out of ten PR agencies see native advertising as an opportunity, and 75% think the PR sector should be taking the lead.
View the IAB's new Video Effectiveness Research which shows the impact of format and device when it comes to video.
Rich-media and video ad formats deliver the strongest performance as measured by CTR, engagement rate and time, and viewability
Blis Insights: The influence of location on cross-device advertising, investigates the impact different physical locations have on the way we use our devices, and in turn how we consume content and respond to online advertising.
Only 18% of video advertisers use both in-stream and rich media in campaigns, according to Sizmek’s 2015 Video Index
Understand the attitudes of Twitter users towards brands and purchases at Christmas
Insight by Sizmek uncovers the ad formats that best enable marketers to boost campaign performance and create more engaging content for consumers.
Results of the study, which was commissioned by YuMe, show that while all platforms offer the potential for engagement, the intensity and moment of consumer engagement varies across devices, and that each device has unique emotional engage
Creativity is seen as a key force behind the future growth of native advertising.