Research library - Advertising effectiveness

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20/08/2015
Creativity is seen as a key force behind the future growth of native advertising.
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19/08/2015
The pool of digital advertising dollars is growing.
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11/08/2015
With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed several new features. This handbook for marketers includes the top level details marketers need to know about iOS9, as well as Apple Pay and Apple Watch.
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20/06/2015
During our research, we discovered 5 common myths that are hindering the move to programmatic video by brand marketers and the real truth behind them.
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18/06/2015
Mobile consumers have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to £6.80 per consumer for advertisers.
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05/06/2015
• Viewability: The data found that both ad viewability and quality correlated to publisher type. • Devices: Both completion and click-through rates correlate to the users’ behavioural habits on devices. • Bots: 8% of overall inventory analysed was non-human traffic.
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Video
10/11/2014
In 2012 the IAB explored the impact of display ad size on brand metrics.
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06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase.

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