Research library - Advertising effectiveness

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03/02/2016
View the IAB's new Video Effectiveness Research which shows the impact of format and device when it comes to video.
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04/12/2015
Rich-media and video ad formats deliver the strongest performance as measured by CTR, engagement rate and time, and viewability
04/11/2015
Blis Insights: The influence of location on cross-device advertising, investigates the impact different physical locations have on the way we use our devices, and in turn how we consume content and respond to online advertising.
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22/10/2015
Only 18% of video advertisers use both in-stream and rich media in campaigns, according to Sizmek’s 2015 Video Index
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21/10/2015
Understand the attitudes of Twitter users towards brands and purchases at Christmas
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13/10/2015
Insight by Sizmek uncovers the ad formats that best enable marketers to boost campaign performance and create more engaging content for consumers.
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01/10/2015
Results of the study, which was commissioned by YuMe, show that while all platforms offer the potential for engagement, the intensity and moment of consumer engagement varies across devices, and that each device has unique emotional engage
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20/08/2015
Creativity is seen as a key force behind the future growth of native advertising.
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19/08/2015
The pool of digital advertising dollars is growing.
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11/08/2015
With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed several new features. This handbook for marketers includes the top level details marketers need to know about iOS9, as well as Apple Pay and Apple Watch.
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