Spotify's objective was to measure the reach and quality of its free, ad-supported audience compared with that of commercial radio, and the incremental reach Spotify provides to commercial radio stations across Europe for audio advertisers.
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
The IAB wanted to understand the difference between age groups using their devices in the living room
The IAB wanted to understand the impact that connected devices and the internet have on consumers lives and how we would be affected without them
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
The IAB and UKOM have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
Teads, in conjunction with Research Now, launched a survey to 9000 respondents across the globe, to truly find out the reasons behind ad blocker implementation.
DigitasLBi analysed the social media activity around Burns Night to find out how people feel about the celebration of Scotland's national poet