Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
The IAB wanted to understand the difference between age groups using their devices in the living room
The IAB wanted to understand the impact that connected devices and the internet have on consumers lives and how we would be affected without them
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
Matthew Doss, MD, Global Media Effectiveness at On Device Research gives an insight into their latest research.
The IAB and UKOM have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
Teads, in conjunction with Research Now, launched a survey to 9000 respondents across the globe, to truly find out the reasons behind ad blocker implementation.
DigitasLBi analysed the social media activity around Burns Night to find out how people feel about the celebration of Scotland's national poet
Advertisers are spending 500% more reaching millennials than all other groups, according to new research from Turn
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.