A report by the IAB UK and ValueClick, based on 2,000 interviews carried out by Kantar Media - 650 face-to-face and 1,350 online.The report reveals:• Over half (52%) of UK consumers are happy to see online advertising because it supports online...
This research from ComScore and Telefonica looks at how smartphones and tablets are shifting media consumption across Europe.
O2 Media surveyed 461 people from their "O2 Join In" tool to create this infographic of customer attitudes and usage habits.
This is a short summary of the latest monthly UKOM audience data for the top 10 websites at a brand level.
The top 10 websites in terms of unique users across March 2012 were: Google, Facebook, MSN, Amazon, BBC, YouTube, Yahoo!, Amazon, eBay, Ask...
This research from the IAB in conjunction with research agency, Kantar Media, dispels common misconceptions about the Games audience by highlighting the true size of this market. The research also looks into how engaged and social the games...
This presentation brings together some of the latest research into the the online audience. Giving an overview of broadband, ecommerce, media consumption and online habits, this is a useful summary of the online marketplace.
IAB & ESPN World Cup research shows fans using multiple devices to follow games.
Social media users look more favourably on brands who sponsor the World Cup.
Mobile and football go hand in hand as the latest IAB and ESPN research shows.
Brands need to tap into pre and post match buzz during the World Cup.
