Teads, in conjunction with Research Now, launched a survey to 9000 respondents across the globe, to truly find out the reasons behind ad blocker implementation.
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.
Understand the attitudes of Twitter users towards brands and purchases at Christmas
Results of the study, which was commissioned by YuMe, show that while all platforms offer the potential for engagement, the intensity and moment of consumer engagement varies across devices, and that each device has unique emotional engage
The Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
The IAB (US) Mobile Marketing Centre of Excellence, in conjunction with 23 other IABs around the world, wanted to investigate how video is consumed on smartphones. This deck focuses on the UK specific results.
The pool of digital advertising dollars is growing.
With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed several new features.
This handbook for marketers includes the top level details marketers need to know about iOS9, as well as Apple Pay and Apple Watch.
This is the second and final part of a new piece of research from the data team at DigitasLBi which uncovers interesting insights on digital activity around the Glastonbury Festival.
There's an upward trend in device ownership in UK households - the average number of connected devices in each home is now 9, a 27% increase YoY and 62% rise since 2012.
Specifically, the use of smartphones has increased by 42% in these households and tablets by a huge 267% vs 2012.