Research library - Audience

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Ad blocking software - consumer usage and attitudes
01/07/2015
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, and why people want to block ads.
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25/06/2015
This is the first part of a new piece of research from the data team at DigitasLBi which uncovers interesting insights on digital activity around the Glastonbury Festival.
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11/05/2015
The IAB wanted to understand why devices are so important to consumers and how our lives would be affected without them. In order to get an up-to-date snapshot the questions were added to YouGov's online omnibus.
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Listening Britain
11/02/2015
Using the RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
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06/01/2015
The IAB wanted to obtain an up-to-date snapshot of online video consumption habits and consumer attitudes to online video adverts.
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Gaming Revolution
10/12/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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Trading Places
01/10/2014
Trading Places, the IAB's consumer research into the classifieds and listiings environment, investigates the decision making process that consumers go through when searching for cars, jobs and houses, and h
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19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase.
17/09/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
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