Research library - Audience

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17/08/2016
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
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08/08/2016
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.
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15/07/2016
Spotify's objective was to measure the reach and quality of its free, ad-supported audience compared with that of commercial radio, and the incremental reach Spotify provides to commercial radio stations across Europe for audio advertisers.
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18/05/2016
Teads Football Research (Q2 2016) to better understand the behaviour and online activities of football fans pre, during and post a football match.
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18/05/2016
Using UKOM approved comScore data, the Digital Market Overview aims to provide insights into what the UK population is doing online.
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28/04/2016
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
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21/04/2016
The IAB wanted to understand the difference between age groups using their devices in the living room
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14/04/2016
The IAB wanted to understand the impact that connected devices and the internet have on consumers lives and how we would be affected without them
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01/03/2016
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
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16/02/2016
The IAB and UKOM have published a definitive figure on how long people actively spend online each day, to bring clarity to the market by removing any confusion around the conflicting sources claiming to measure time online.
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