Research library - Audience

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Gaming Revolution
10/12/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media. The study also looked at the impact of not having a mobile optimized site and the implications this could...
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Trading Places
01/10/2014
Trading Places, the IAB's consumer research into the classifieds and listiings environment, investigates the decision making process that consumers go through when searching for cars, jobs and houses, and how different factors affect their...
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19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase. Consumers are open to...
17/09/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
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26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date. For Somo's full in-depth analysis, download their brand...
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20/08/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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23/06/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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08/05/2014
The IAB wanted to obtain an up-to-date snapshot of tablet owners attitudes and their relationship with their tablet, as well as the unique role they play in our lives.  Using YouGov’s Online Omnibus Panel, we spoke to 2,652 adults, aged 18+, across...
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31/01/2014
Weve research has unwrapped fascinating insights that 7 in 10 people use their mobiles over Christmas for gift inspiration & on average spend £245 on gifts through their mobile. Weve can also reveal 64% of consumers that like to hear festive...
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