Research library - Audience

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11/05/2015
The IAB wanted to understand why devices are so important to consumers and how our lives would be affected without them. In order to get an up-to-date snapshot the questions were added to YouGov's online omnibus.
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Listening Britain
11/02/2015
Using the RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
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06/01/2015
The IAB wanted to obtain an up-to-date snapshot of online video consumption habits and consumer attitudes to online video adverts.
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Gaming Revolution
10/12/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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Trading Places
01/10/2014
Trading Places, the IAB's consumer research into the classifieds and listiings environment, investigates the decision making process that consumers go through when searching for cars, jobs and houses, and h
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19/09/2014
Part 1 - Mobile is becoming a key part of consumers’ purchase process Satisfaction with information on smartphones is on the rise and up to 46% of shoppers now say mobile is the most important media for their purchase.
17/09/2014
This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.
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26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date.
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20/08/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014:
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