Research library - Audience

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19/08/2015
The pool of digital advertising dollars is growing.
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11/08/2015
With Apple's next mobile operating system set to launch in September, the team at Somo has researched and analyzed several new features. This handbook for marketers includes the top level details marketers need to know about iOS9, as well as Apple Pay and Apple Watch.
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10/07/2015
This is the second and final part of a new piece of research from the data team at DigitasLBi which uncovers interesting insights on digital activity around the Glastonbury Festival.
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06/07/2015
There's an upward trend in device ownership in UK households - the average number of connected devices in each home is now 9, a 27% increase YoY and 62% rise since 2012. Specifically, the use of smartphones has increased by 42% in these households and tablets by a huge 267% vs 2012.
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02/07/2015
Using a range of social analytics tools, the DigitasLBi data team analysed Twitter activity to uncover some key insights about Cannes Lions 2015. We’ve discovered who was doing all the tweeting, what sources of information they were sharing and even where they were hanging out.
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Ad blocking software - consumer usage and attitudes
01/07/2015
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, and why people want to block ads.
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25/06/2015
This is the first part of a new piece of research from the data team at DigitasLBi which uncovers interesting insights on digital activity around the Glastonbury Festival.
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18/06/2015
Mobile consumers have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to £6.80 per consumer for advertisers.
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11/05/2015
The IAB wanted to understand why devices are so important to consumers and how our lives would be affected without them. In order to get an up-to-date snapshot the questions were added to YouGov's online omnibus.
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