A report by the IAB UK and ValueClick, based on 2,000 interviews carried out by Kantar Media - 650 face-to-face and 1,350 online.The report reveals:• Over half (52%) of UK consumers are happy to see online advertising because it supports online...
This research from ComScore and Telefonica looks at how smartphones and tablets are shifting media consumption across Europe.
This study from the IAB examines the place of mobile and online in the purchase journey, from awareness to research to purchase. The research also considers the importance of digital devices in store, and the incremental effect both mobile and...
This is a Top 10 Agency study carried out by Work Research that explores the opinions and attitudes of 20 media planners.
This is a Top 10 agency and clients study carried out by Work Research that explores the opinions and attitudes of media planners and their bosses.
This is a Top 10 Agency study carried out by Work Research that explores the opinions and attitudes of media planners and their bosses.
