Research library - Industry overview

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17/07/2015
Many publishers still treat programmatic sales as a lower priority. Less than 25 percent of programmatic team time is spent on value-creating activities; publishers use nowhere near the full range of technology tools that can increase programmatic sales and profit margins.
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15/07/2015
This infographic was created in partnership with ExchangeWire.
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07/07/2015
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is a comprehensive perspective of online advertising spend across Europe.
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29/06/2015
This is the second wave of research, conducted by MTM on behalf of the IAB, to measure the value of the programmatic market in the UK.
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20/06/2015
During our research, we discovered 5 common myths that are hindering the move to programmatic video by brand marketers and the real truth behind them.
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12/06/2015
- All market participants expect digital video spend to increase in the next two years, 70% of agencies and 77% of advertisers. - Lack of premium inventory - and disagreements about the definition of premium - hold back videos growth.
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05/06/2015
• Viewability: The data found that both ad viewability and quality correlated to publisher type. • Devices: Both completion and click-through rates correlate to the users’ behavioural habits on devices. • Bots: 8% of overall inventory analysed was non-human traffic.
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28/04/2015
The third annual Online Performance Marketing study (OPM) carried out by PwC for the Internet Advertising Bureau (IAB) is an in-depth sizing, valuation and profile of the online performance marketing business – primarily Affiliate Marketing and Online Lead Generation. The IAB also carried out a...
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09/04/2015
IAB / PWC Digital Adspend Study
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10/02/2015
On behalf of the Content and Native Working Group, the IAB commissioned an in-depth study to understand consumer knowledge, attitudes and tolerance to content and native advertising. The purpose of the study was to inform the development of IAB guidelines, which the IAB wanted to be based on real...
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