Teads, in conjunction with Research Now, launched a survey to 9000 respondents across the globe, to truly find out the reasons behind ad blocker implementation.
A study of behaviour and attitudes towards social media among 181 agencies and brands, with tips from social media experts on what makes for a successful social media campaign
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.
Only 18% of video advertisers use both in-stream and rich media in campaigns, according to Sizmek’s 2015 Video Index
Insight by Sizmek uncovers the ad formats that best enable marketers to boost campaign performance and create more engaging content for consumers.
Results of the study, which was commissioned by YuMe, show that while all platforms offer the potential for engagement, the intensity and moment of consumer engagement varies across devices, and that each device has unique emotional engage
This is the second in a series of three PubMatic Mobile Point of View (mPOV) studies, Delivering on the Promise of Mobile Video.
Many publishers still treat programmatic sales as a lower priority. Less than 25 percent of programmatic team time is spent on value-creating activities; publishers use nowhere near the full range of technology tools that can increase programmatic sales and profit margins.
This infographic was created in partnership with ExchangeWire.
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is a comprehensive perspective of online advertising spend across Europe.