Research library - Industry overview

Pages

28/04/2016
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
Full version - members onlyLoginBecome a member
01/03/2016
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so
Full version - members onlyLoginBecome a member
11/02/2016
The Real_Living study – carried out by award winning research agency, Sparkler – investigates the degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic, and how people really divide a finite amount of attention between different screens...
Full version - members onlyLoginBecome a member
01/02/2016
Teads, in conjunction with Research Now, launched a survey to 9000 respondents across the globe, to truly find out the reasons behind ad blocker implementation.
Full version - members onlyLoginBecome a member
16/12/2015
A study of behaviour and attitudes towards social media among 181 agencies and brands, with tips from social media experts on what makes for a successful social media campaign
Full version - members onlyLoginBecome a member
11/11/2015
The IAB wanted to find out how prevalent the use of ad blocking software is in the UK, why people want to block ads and what would make them less likely to do so.
Full version - members onlyLoginBecome a member
22/10/2015
Only 18% of video advertisers use both in-stream and rich media in campaigns, according to Sizmek’s 2015 Video Index
Full version - members onlyLoginBecome a member
13/10/2015
Insight by Sizmek uncovers the ad formats that best enable marketers to boost campaign performance and create more engaging content for consumers.
Full version - members onlyLoginBecome a member
01/10/2015
Results of the study, which was commissioned by YuMe, show that while all platforms offer the potential for engagement, the intensity and moment of consumer engagement varies across devices, and that each device has unique emotional engage
Full version - members onlyLoginBecome a member
19/09/2015
This is the second in a series of three PubMatic Mobile Point of View (mPOV) studies, Delivering on the Promise of Mobile Video.
Full version - members onlyLoginBecome a member

Pages