This booklet is a summary of the 2012 report into the value of Online Performance Marketing by IAB UK and PwC. It provides a more comprehensive view of the sector than the view provided by the IAB UK / PwC bi-annual Digital AdSpend report as it...
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for February 2013:
Top 10 Web Properties
Top 10 Video Properties
Top 10 Mobile Properties
Demographic Snapshot: Women
Multi-platform and...
Digital audience overview figures from UKOM and comScore, which covers the following areas for Jan 2013:
Top 10 Web Properties
Top 10 Video Properties
Top sites visited by women
An infographic providing an overview of the European market for mobile real-time bidding (RTB) from advertising automation company Rubicon Project.
Over 350 industry experts were surveyed in this latest Agency Snap Shot research by the IAB and research agency Work. Running since 2008, the study gives an insight into current knowledge surrounding mobile advertising and uptake within today’s...
The UK’s first ever study on the Online Performance Marketing industry – conducted by PwC on behalf of the Internet Advertising Bureau UK (IAB).
Online advertising through real-time bidding (RTB) continues to take-off in Europe. 2012 was a sensational year, so Infectious media have made an infographic to bring together the top stories and stats that defined it, together with predictions for...
The Social Video Equity Report from goviral lists the top 100 most powerful brands in branded video content and social in 2012.
The brands were selected based on Interbrand’s 2012 Global Brand Equity Report with the additions of Red Bull and Old...
What engages consumers? What catches their attention and keeps it? What’s riveting? What sends them scuttling elsewhere? And, perhaps most important, how can marketers measure these consumer behaviors and act on them? It’s the age-old concern for...
The IAB and LBi, wanted to investigate whether UK businesses have made significant changes to their structure and processes in order to adapt to the changing way that UK consumers are expecting to be able to connect with brands.
The research,...
