Research library - Industry overview

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10/02/2015
On behalf of the Content and Native Working Group, the IAB commissioned an in-depth study to understand consumer knowledge, attitudes and tolerance to content and native advertising. The purpose of the study was to inform the development of IAB guidelines, which the IAB wanted to be based on real...
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06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
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30/09/2014
Programmatic trading across Europe continues its steady growth, with interesting trends beginning to emerge. After a seasonally slower first quarter, programmatic spending increased 51% in Q2. From 2Q13 to 2Q14, spending increased 214%.
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26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date.
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20/08/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014:
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14/07/2014
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is the European definitive guide to the state of the online advertising market.
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25/06/2014
This research conducted by MTM on behalf of the IAB is the first ever comprehensive study of the value of the programmatic market in the UK.
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23/06/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014:
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23/04/2014
IAB UK launches first European mobile optimisation study Research, which takes a look at the top 100 advertisers, to see how mobile ready they are.
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23/01/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for November 2013:
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