Research library - Industry overview

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30/09/2014
Programmatic trading across Europe continues its steady growth, with interesting trends beginning to emerge. After a seasonally slower first quarter, programmatic spending increased 51% in Q2. From 2Q13 to 2Q14, spending increased 214%.
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26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date. For Somo's full in-depth analysis, download their brand...
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20/08/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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14/07/2014
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is the European definitive guide to the state of the online advertising market.
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25/06/2014
This research conducted by MTM on behalf of the IAB is the first ever comprehensive study of the value of the programmatic market in the UK.
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23/06/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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23/04/2014
IAB UK launches first European mobile optimisation study Research, which takes a look at the top 100 advertisers, to see how mobile ready they are.
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23/01/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for November 2013: Top 10 Multi-Platform PropertiesTop 10 Web PropertiesTop 10 Online Video PropertiesTop 10 Mobile PropertiesDemographic...
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21/01/2014
The second annual Online Performance Marketing study (OPM) carried out by PwC for the Internet Advertising Bureau (IAB) is an in-depth sizing, valuation and profile of the online performance marketing business – primarily Affiliate Marketing and...
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11/12/2013
Over 300 industry experts were surveyed in this latest Agency Snap Shot research by the IAB and research agency Work.
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