Research library - Industry overview

Pages

28/04/2015
The third annual Online Performance Marketing study (OPM) carried out by PwC for the Internet Advertising Bureau (IAB) is an in-depth sizing, valuation and profile of the online performance marketing business – primarily Affiliate Marketing and Online Lead Generation. The IAB also carried out a...
Full version - members onlyLoginBecome a member
09/04/2015
IAB / PWC Digital Adspend Study
Full version - members onlyLoginBecome a member
10/02/2015
On behalf of the Content and Native Working Group, the IAB commissioned an in-depth study to understand consumer knowledge, attitudes and tolerance to content and native advertising. The purpose of the study was to inform the development of IAB guidelines, which the IAB wanted to be based on real...
Full version - members onlyLoginBecome a member
06/11/2014
The study shows how consumers are using portable devices in the purchase journey and the relationship that they have with traditional media.
Full version - members onlyLoginBecome a member
30/09/2014
Programmatic trading across Europe continues its steady growth, with interesting trends beginning to emerge. After a seasonally slower first quarter, programmatic spending increased 51% in Q2. From 2Q13 to 2Q14, spending increased 214%.
Full version - members onlyLoginBecome a member
26/08/2014
This infographic breaks down consumer behaviour on mobile devices as it relates to the travel sector, as well as how businesses operating in this sector have (or have not) responded to date.
Full version - members onlyLoginBecome a member
20/08/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014:
Full version - members onlyLoginBecome a member
14/07/2014
The IAB Europe AdEx Benchmark report, produced in collaboration with IHS Technology, is the European definitive guide to the state of the online advertising market.
Full version - members onlyLoginBecome a member
25/06/2014
This research conducted by MTM on behalf of the IAB is the first ever comprehensive study of the value of the programmatic market in the UK.
Full version - members onlyLoginBecome a member
23/06/2014
This report utilises data from the comScore suite of UKOM approved products and covers the following areas for March 2014:
Full version - members onlyLoginBecome a member

Pages